Performance Marketing Manager

Overview

Our client seeks a Performance Marketing Manager to lead and implement data-driven marketing campaigns focused on acquiring high-quality leads through digital channels. The successful candidate will enhance marketing effectiveness, optimize spending, and contribute significantly to business expansion by collaborating with sales and other internal teams.

Primary Responsibilities

• Design and execute comprehensive performance marketing strategies that align with organizational goals.
• Manage and optimize advertising campaigns across platforms including Google Ads, Meta Ads, LinkedIn Ads, Programmatic, Native, TikTok, and others.
• Deploy retargeting and remarketing techniques to increase conversion rates.
• Generate valuable leads for various offerings such as services, partnerships, subscriptions, and events.
• Oversee the journey of leads from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL).
• Collaborate with the Sales team to improve conversion rates from lead to opportunity and from opportunity to deal closure.
• Administer and optimize monthly marketing budgets, ensuring cost per lead (CPL), cost per acquisition (CPA), and customer acquisition cost (CAC) targets are met.
• Enhance Return on Ad Spend (ROAS) and identify channels that may be underperforming for elimination.
• Utilize analytics and tracking tools including GA4, Google Tag Manager, and CRM systems integration.
• Create dashboards that monitor CPL, CPA, CAC, ROAS, and revenue attribution comprehensively.
• Conduct A/B tests on creatives, target audiences, and landing pages to boost campaign outcomes.
• Work collaboratively with Sales, Partnerships, and Creative teams to ensure marketing efforts support business priorities.
• Provide detailed weekly and monthly performance reports featuring actionable insights for leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Between eight to ten years of experience specializing in performance marketing.
• Demonstrated track record in B2B and B2C lead generation and revenue enhancement.
• Expertise in managing campaigns on Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics platforms.
• Proficiency working with CRM systems such as HubSpot, Salesforce, Zoho, or comparable platforms.
• Experience in the UAE or GCC regional markets is preferred.
• Familiarity with business setup, free zone regulations, fintech, or SME ecosystems is considered advantageous.

Core Competencies

• Strong analytical skills combined with commercial awareness.
• Focused on results and key performance indicators.
• High ownership and accountability for deliverables.
• Capability to blend strategic planning with practical execution.
• Excellent cross-departmental communication and teamwork skills.

Language Skills

• Fluent English is mandatory.
• Additional languages are beneficial.