Performance Marketing Manager (m/w/d)

About VERBI Software GmbH

Established in 2001, VERBI Software GmbH is a family-owned company known for MAXQDA, the leading software for qualitative and mixed-methods data analysis. Alongside MAXQDA, the company continually advances its cloud and AI technologies, including the new product MAXQDA Tailwind. VERBI is dedicated to providing innovative and user-friendly tools that empower researchers, universities, and enterprises to achieve great results in their projects.

VERBI is distinguished by a great team, flat hierarchies, and engaging projects with ample opportunity for initiative and personal growth. The collaborative and familial spirit is experienced through communal lunches, regular after-work gatherings, and monthly breakfast events on the rooftop terrace.

Key Responsibilities

• Develop and refine new lead acquisition channels as well as experiment with and scale innovative advertising formats.
• Independently manage and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads, including cross-channel budget allocation and performance monitoring based on metrics like CPL, CPA, and ROAS.
• Design and implement landing pages closely collaborating with content, design, and development teams, conducting ongoing A/B testing to improve conversion rates.
• Establish, maintain, and enhance tracking setups such as conversion tracking, attribution models, and tag management in coordination with web analytics and technical teams.
• Work closely with the content team on campaign messaging, creatives, and ad copy while continuously exploring emerging channels and platforms to provide actionable recommendations.

Required Qualifications

• Minimum of three years’ professional experience in performance marketing with hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads.
• Proven track record in developing new lead channels and enthusiasm for discovering, testing, and evolving new platforms.
• Strong technical acumen in analytics and tracking systems (e.g., tag management, conversion tracking, attribution models).
• Data-driven and analytical approach with deep understanding of key metrics such as CPL, CPA, ROAS, and CTR as well as the interplay between performance marketing and content.
• Experience with marketing automation and CRM systems.
• Fluent German language skills at least at C1 level and good command of English, both written and spoken.

Employee Benefits

• Modern office location near Berlin Central Station.
• Flexible hybrid work options including home office availability.
• Flat organizational structure and a welcoming, family-oriented work culture.
• Ample scope for personal initiative and career development.
• Subsidies for Urban Sports membership, public transport tickets (BVG or Germany-wide), or Givve Card.
• Access to corporate benefits program.
• Complimentary fresh fruit, vegetables, and beverages.
• Available muesli bar and dedicated VERBI refrigerator.
• Monthly company breakfasts and lunches plus after-work social events.
• Various team events and company celebrations.
• Spacious kitchen area, balcony, and rooftop terrace.
• Structured onboarding program with personal VERBI buddy support.
• Exciting tasks paired with openness to creative ideas and approaches.