Performance Marketing Manager

Role Overview

We are looking for a Performance Marketing Manager to lead paid customer acquisition across multiple digital platforms. This position requires hands-on management of budgets, creative assets, and analytical processes to optimize customer acquisition cost (CAC), conversions, and return on advertising spend (ROAS) through rigorous testing and experimentation.

Key Responsibilities

• Develop, implement, and refine paid advertising campaigns on Google, Meta, LinkedIn, and TikTok.
• Oversee budget distribution efficiently across various marketing channels and specific campaigns.
• Create and deliver engaging landing pages, ad creatives, and target audience segments.
• Conduct ongoing testing programs focusing on creative content, audience targeting, and bidding strategies.
• Monitor metrics including CAC, ROAS, and customer lifetime value (LTV), providing weekly performance reports.
• Collaborate closely with creative, lifecycle marketing, and analytics teams to support integrated growth initiatives.

Required Skills and Qualifications

• At least four years of experience managing paid acquisition campaigns with annual budgets exceeding $1 million.
• Proficiency in executing campaigns across Google Ads, Meta Ads, and LinkedIn Ads platforms.
• Strong analytical capabilities, including familiarity with attribution modeling and incrementality testing.
• Working knowledge of Google Analytics 4, platform analytics dashboards, and tracking technologies.
• Experience developing creative briefs for paid social media and search advertising.
• A strong orientation toward testing, data measurement, and rapid campaign iteration.

Personal Attributes

• Genuine curiosity about audience behavior and drivers of consumer action.
• Effective written communication and storytelling skills.
• A proactive, test-and-learn approach to campaign rollout and optimization based on data insights.
• Ability to work asynchronously and effectively across different time zones.

Compensation and Benefits

This role offers a competitive salary reflective of experience, education, and location, with an estimated range between $85,000 and $135,000 USD equivalent plus additional benefits.

• Fully remote work setup with flexible hours.
• Performance-linked bonus opportunities.
• Annual allowance for professional learning and development.
• Health and wellness programs subject to regional variation.
• Engagement in impactful projects at scale.

Diversity and Inclusion

We are committed to equal employment opportunity and welcome applicants regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any legally protected characteristic. Employment decisions will be based strictly on qualifications and merit.