Performance Marketing Manager - D2C & E-commerce

Role Overview

ARM Pearl Beauty in Hyderabad is seeking a Performance Marketing Manager to lead paid advertising initiatives for their D2C and e-commerce operations. The manager will be responsible for planning, launching, optimizing, and scaling campaigns on multiple platforms including Meta Ads, Google Ads, Amazon Ads, and Flipkart Ads.

Primary Responsibilities

• Manage end-to-end paid advertising campaigns across Meta, Google, Amazon, Flipkart, and other e-commerce platforms.
• Optimize budget allocation to maximize profitable sales by controlling acquisition costs and scaling campaigns aligned with business margins.
• Develop and execute creative strategies including advertising angles, video hooks, scripting briefs, and campaign concepts specific to products.
• Oversee the creative production process by briefing designers and video editors, providing constructive feedback, and ensuring timely receipt of image and video advertising assets.
• Design and conduct structured testing of creatives, messaging, audiences, offers, and landing pages, then iterate based on data-driven insights.
• Maintain precise tracking and attribution using Shopify, Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversions API, collaborating with technical teams when necessary.
• Prepare clear weekly reports on ad spend, sales, ROAS, acquisition costs, and marketplace campaign performance, along with actionable recommendations.
• Keep up to date on platform policy updates, advertising trends, consumer behavior, and competitor activity, adapting campaigns accordingly.
• Collaborate cross-functionally with website, customer experience, and operations teams to resolve conversion challenges and synchronize campaigns with inventory availability.

Candidate Requirements

• 4 to 6 years of experience in performance marketing, including a minimum of 2 years focused on D2C or e-commerce campaign management.
• Demonstrable hands-on expertise managing Meta Ads with an emphasis on creative testing and successful campaign scaling.
• Practical knowledge running Google Ads and Amazon Ads campaigns; experience with Flipkart Ads is advantageous.
• A track record of driving online sales supported by concrete campaign examples and measurable performance results.
• Strong familiarity with marketing metrics including ROAS, customer acquisition cost, conversion rates, ACoS, TACoS, and handling returns and cancellations affecting profitability.
• Capability to craft compelling advertising messaging by translating customer pain points and product advantages.
• Experience effectively collaborating with graphic designers and video editors via clear briefs and actionable feedback.
• Excellent analytical skills, exceptional attention to detail, and proactive communication abilities.

Compensation

This role offers a monthly salary range of ₹60,000 to ₹80,000 INR.