Performance Marketing Manager

About ShopBack Group

The ShopBack Group stands as Asia-Pacific's premier shopping, rewards, and payment platform, catering to over 20 million active users across 13 countries. In 2025, the company broadened its international presence by venturing into North America. Committed to making everyday shopping more rewarding, ShopBack helps members save time and money, while offering merchants an economical way to engage their customers. Established in 2014, ShopBack facilitates over US$5.5 billion in annual sales through more than 20,000 partner merchants and has disbursed upwards of US$900 million in cashback rewards so far. Innovative solutions like ShopBack Pay provide a seamless and rewarding payment experience at checkout.

Role Overview

This position is part of the Global Performance Marketing team focused on conceptualizing and executing online media strategies aimed at boosting user acquisition, retention, and brand awareness specifically for the North American market. The role involves close collaboration with local and regional teams to ensure integrated marketing efforts across countries. The office location is Singapore, requiring regular coordination with the US team based in Austin, Texas, with overlapping time zones.

Key Responsibilities

• Oversee and optimize the performance of various online advertising platforms, including Meta Ads, Google Ads, TikTok Ads, and programmatic media channels.
• Work collaboratively with local marketing teams to craft and implement localized campaign strategies and develop engaging creative content.
• Analyze data from paid media campaigns and product performance to generate actionable insights for continuous improvement.
• Manage budget allocation and execution to maximize marketing return on investment, while actively conducting growth hacking experiments to identify new channels and opportunities.

Qualifications and Experience

• At least 7 years of practical experience handling paid online media campaigns for mobile apps and web platforms.
• Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience.
• Demonstrated success in driving impactful growth with efficient marketing strategies in the North American market.
• Strong skills in running advertising campaigns on Meta Ads, Google Ads, TikTok Ads, and programmatic platforms.
• Excellent communication and stakeholder management abilities, capable of working effectively across multicultural environments and multiple markets with agility.
• Proficient with marketing analytics tools such as Google Analytics, Google Search Console, and attribution platforms like Branch.io or Appsflyer.
• Highly analytical mindset with data-driven decision-making skills.
• Innovative approach to growth hacking combined with a comprehensive marketing strategy perspective.
• Self-motivated, able to take initiative and independently handle challenges and solutions.
• Experience using AI-driven tools (e.g., ChatGPT, Gemini, Claude) to enhance workflows, productivity, and scale efficiency.

Desired Traits

• Ownership: Taking initiative and accountability to overcome obstacles and see tasks through to completion.
• Judgment: Prioritizing impactful decisions and balancing speed with thoughtful consideration of long-term objectives.
• Learning Agility: Rapidly acquiring new skills and adapting to improvements while benchmarking against industry leadership.
• Perseverance: Maintaining composure under pressure, engaging in open discussions before committing clearly and fully to decisions.

Employee Benefits

• Opportunities for professional advancement and taking on challenging roles in a global expansion journey.
• Work with a successful team aiming for international growth.
• Competitive pay linked to individual performance.
• An open, collaborative environment that values honest feedback.

Additional Information

ShopBack is committed to data privacy and equitable recruitment practices, employing AI tools to assist with candidate evaluation while ensuring that final employment decisions remain human-led. During assessment processes, screen and webcam monitoring may be used (with consent) to guarantee test integrity; however, AI is not employed to infer emotions or sensitive characteristics. The company respects applicant rights under applicable privacy and anti-discrimination laws. ShopBack fosters diversity and inclusivity, welcoming candidates regardless of race, gender, religion, disability, or other protected statuses, and encourages participation to make a meaningful impact.