Performance Marketing Executive
Vanee Ventures Private Limited
Bhopal, Madhya Pradesh, India · Full Time
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- Experience
- 1–3 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Us
Vanee Ventures is an independent Direct-to-Consumer (D2C) brand collective based in Bhopal. They operate six Shopify brands specializing in home, kitchen, organizers, wellness, and lifestyle products. The entire operation is managed internally by a 13-member team without any external funding, agencies, or complex managerial hierarchies, ensuring committed and responsible spending of company resources.
Role Overview
As a Performance Marketing Executive, you will handle daily management of Meta Ads campaigns for multiple brands. Responsibilities include designing campaign structures, allocating budgets, defining audiences and placements, and managing the scaling of new product launches from initial tests to profitable advertising spend. You will monitor key performance metrics such as ROAS, CPP, CTR, AOV, and contribution margins closely and take action based on data rather than mere reporting.
Collaborating alongside the creative team, you will contribute to crafting ad angles, hooks, and User Generated Content briefs, discontinuing ineffective ads promptly. Additionally, you will manage the testing pipeline involving creative, audience, and offer experiments by varying one element at a time. Precise revenue reconciliation of ad spend (tracking COD and prepaid separately) and maintaining clean, reliable campaign data in Google Sheets are critical to making informed decisions.
Candidate Profile
The ideal applicant has between one and three years of direct Meta Ads experience managing e-commerce or D2C accounts personally. Proficiency with Meta Business Manager, Ads Manager, pixel and dataset fundamentals, and Events Manager is essential. A strong grasp of D2C unit economics—concepts like CAC, ROAS, AOV, contribution margin—and awareness that blended ROAS differs from platform ROAS is required. Additionally, familiarity with Shopify analytics and competence in Google Sheets functions such as pivot tables and basic formulas are expected. Candidates must be able to provide insightful explanations as to why campaigns perform well or poorly.
Preferred Qualifications
Experience with Indian Cash On Delivery-heavy D2C operations and understanding how Return To Origin (RTO) influences profitability is advantageous. Knowledge of Google Ads complements the role well. Having previously scaled a single product to exceed ₹100,000 daily advertising spend is considered a strong plus.
Why Join
This role offers the opportunity to work directly with the company founder, gain rapid insight into profit and loss impact of your marketing decisions, and manage advertising budgets across six diverse brands rather than a narrow client portfolio. The position is ideal for those interested in mastering D2C growth strategies, not just administrative campaign management.
Application Instructions
Submit your application including your resume. Alongside, briefly describe in two sentences one campaign you successfully scaled and one campaign you terminated, including reasons behind these decisions. Applications lacking this insight may not receive a response.