Performance Marketer

About Adbuffs

Adbuffs is a digitally oriented performance marketing agency dedicated to launching and scaling eCommerce brands internationally. Since its inception in 2019, Adbuffs has propelled eCommerce companies across more than 12 countries, guided by core values of empathy, disciplined creativity, and a strict no-ego culture.

Key Responsibilities

• Leverage prior experience in the eCommerce or lead generation sectors to enhance campaign effectiveness.
• Employ a balance of smart and hard work, utilizing previous experiences to meet client objectives.
• Analyse client data for insights and propose actionable solutions tailored to their needs.
• Exercise creativity and optimism, bringing innovative and unconventional ideas to marketing strategies.
• Conduct client needs assessments and maintain high standards of service delivery.
• Initiate and implement improvements in campaign elements including structure, bidding strategies, ad content, and keyword selection to boost performance.
• Formulate and apply potent media buying and planning tactics to pinpoint target audiences and build compelling campaigns.
• Manage advertisements by setting up campaigns, ad groups, ads, keywords, bids, and budgets on a weekly basis across assigned accounts.
• Perform comprehensive keyword, competitor, and market research for assigned client portfolios.

Qualifications and Required Skills

• Demonstrated experience as a Media Buyer or a closely related role, with a preference for experience in digital media.
• Strong familiarity with media buying, planning, and research methodologies.
• Keen interest and awareness of current advertising and media industry trends.
• Proficiency in media analytics software and tools.
• Excellent communication and negotiation capabilities.
• Capable of handling multiple tasks efficiently with strong organizational skills.
• Exceptional attention to detail and sharp critical thinking abilities.
• Academic qualification of any degree in Media, Advertising, or a similar field.

Additional Details

Location: Kolkata, India.

Work Schedule: Monday through Friday, from 10:30 AM to 6:30 PM.

Data Privacy

By applying, candidates consent to the collection and processing of personal data by Adbuffs Media strictly for recruitment purposes. Applicants can withdraw consent or request data access or deletion by contacting the HR department. Data retention is set for six months and will not be disclosed to third parties unless legally obligated.