Performance Marketer

Overview

We are seeking a Performance Marketing Executive with at least one year of experience, preferably within the travel and tourism sector, to lead and optimize digital advertising campaigns focused on generating quality leads for domestic and international travel packages.

Key Responsibilities

• Design, implement, and refine performance marketing strategies across platforms such as Meta Ads and Google Ads.
• Drive lead generation through targeted campaigns, ensuring the acquisition of valuable enquiries.
• Continuously monitor key campaign metrics—including Cost Per Lead (CPL), Click-Through Rate (CTR), Cost Per Click (CPC), and conversions—and improve overall effectiveness.
• Analyze data to inform optimization tactics, enhancing lead quality and campaign results.
• Collaborate closely with sales, content, creative, and operations teams to ensure seamless campaign implementation and alignment with business objectives.
• Work with creative teams to develop compelling ad content, offers, and formats.
• Produce and present regular reports on campaign performance and insights to management.
• Conduct thorough audience research, competitor benchmarking, and market analysis relevant to the travel industry.
• Manage advertising budgets prudently to maximize returns on marketing spend.
• Experiment with diverse audiences, creatives, copy, and strategies to discover top-performing combinations.
• Ensure all campaigns correspond accurately with travel products, destinations, and promotional offers.
• Keep abreast of the latest developments and changes in digital advertising platforms and trends.

Qualifications & Skills

• At least one year of practical experience in performance marketing.
• In-depth knowledge of Meta Ads and Google Ads platforms.
• Proficiency in lead generation and conversion rate optimization techniques.
• Prior exposure to travel and tourism campaigns is advantageous.
• Capability to interpret campaign metrics and implement data-driven improvements.
• Effective communication skills and ability to coordinate with multiple teams and stakeholders.
• Basic familiarity with Google Analytics, Google Tag Manager (GTM), and conversion tracking mechanisms preferred.
• Strong attention to detail and a results-driven mindset.

Preferred Background

Candidates with prior work experience in travel agencies, tour operators, hospitality, travel brands, or related tourism sectors will be favored.