Performance Marketer — Remote (India)
Remote · Full Time
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- Experience
- 3–5 yrs
- Salary
- INR 50,000 – INR 60,000 / month
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
About the Company
PropertyFlow Technologies Ltd offers a short-let management platform aimed at UK hosts, priced competitively at £9.99 per property per month. Unlike its higher-priced competitors, the platform targets cost-effective acquisition strategies.
Key Responsibilities
The primary focus of this role is managing paid media campaigns with a disciplined approach on a modest budget. Your scope will encompass Google Search campaigns targeting long-tail and competitor-alternative keywords, and Meta and Instagram campaigns focused on UK short-let hosts with a video-driven creative refreshed weekly in collaboration with a designer. Additionally, you will handle Apple Search Ads, app store optimization, and listings on Capterra and GetApp once reviews are active. You will also contribute modestly to partner recruitment efforts.
You will be responsible for end-to-end campaign management including keyword selection, negative keyword implementation, audience segmentation, variant creation, bid management, and pacing. Strict UTM tagging on every link and coordination with the tech team for QA of conversion events in GA4 and Tag Manager are essential. Additionally, mapping HubSpot forms and pipelines to campaigns is part of your duties.
Performance metrics center on cost per signup, cost per activated account, and cost per paying account, all against defined budget ceilings.
Candidate Requirements
- Between three to five years of hands-on paid media experience, minimally including Google Search and Meta platforms.
- Proven track record of maintaining cost per acquisition below target on limited budgets; candidates should provide one campaign example with actual performance data.
- Current certification in Google Ads is mandatory.
- Proficient working knowledge of GA4 and Tag Manager, including preview mode and interpreting the data layer.
- Experience focused on lead generation or subscription signups as opposed to purely e-commerce ROAS-driven campaigns.
- Strong written English skills to craft ad copy that resonates with a UK audience.
Disqualifications
- Candidates who have only optimized pre-built campaigns without ownership of the full funnel.
- Those who focus primarily on click-through rate without regard to cost per acquisition.
- Applicants who have exclusively worked with large advertising budgets.