Performance Marketer
Moretasks Business Solution Limited
Gurgaon, Haryana, India · Full Time
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- Experience
- 1+ yrs
- Salary
- INR 1,500,000 – INR 1,500,000 / year
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Eligibility
- Applicants must have at least one year of professional experience relevant to the role and skills described.
- Resume
- Required to apply
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Job description
About the Role
We are searching for a pioneering Performance Marketer to become the inaugural marketing hire at our expanding house of brands for the American market, starting with a fine jewelry label. This role involves crafting the marketing playbook, steering customer acquisition strategies, managing Meta (Facebook) ads directly for U.S. audiences, and driving measurable growth beyond mere advertising metrics. The systems and strategies you build will serve as the foundational acquisition engine for all future brand launches.
Key Responsibilities
- Lead end-to-end management of Meta ad campaigns targeting US consumers, including campaign structure, audience targeting, budget management, bidding tactics, and scaling strategy.
- Investigate and apply innovative paid social media strategies such as user-generated content, engaging video formats, effective hooks, and creator partnerships, using systematic creative testing with defined thresholds for scaling or stopping campaigns.
- Design and refine core ad creatives employing tools like Canva for quick edits, resizing, and producing variant creatives.
- Leverage AI technologies to generate creative content, conduct copy testing, analyze performance, and automate workflows while ensuring high quality and operational efficiency.
- Oversee the entire marketing funnel by diagnosing and addressing problems in landing pages, promotional offers, tracking systems, pixels, and overall campaign effectiveness.
- Generate weekly analytical reports detailing ad expenditure, return on ad spend (ROAS), customer acquisition cost (CAC), and contribution margin.
Candidate Requirements
- At least one year of relevant experience running high-budget Meta ads primarily for direct-to-consumer brands in fashion, lifestyle, or jewelry sectors, with proven scaling results supported by data.
- Demonstrated experience marketing to United States audiences and a solid grasp of consumer behavior in this market.
- Proficiency with Shopify analytics, Google Analytics 4, Facebook Events Manager, and adapting strategies in the post-iOS14 ad attribution landscape.
- Strong focus on contribution margin and unit economics rather than surface-level metrics such as superficial ROAS.
Additional Information
Salary for this position is ₹1,500,000 per annum. Candidates must be available to start immediately. The job location is Gurgaon, Haryana, India, and requires onsite presence.
Company Overview
Established in 2016, Moretasks Business Solution Limited started with 10 employees and has grown to a family of over 200. The company culture draws inspiration from Dutch work philosophy, fostering a flat hierarchy with no cabins or cubicles and no hierarchical bias. Collaboration and open communication are emphasized alongside social activities. The company specializes in delivering manual and operational tasks that are essential to clients' business needs efficiently and cost-effectively.
Perks & Benefits
- Casual dress code allowing comfortable work attire
- Complimentary snacks and beverages throughout the workday
- Health insurance coverage