Performance Marketer

About the Role

Enrich Labs is a venture studio managing multiple products, including InboxKit, an email infrastructure platform. We are seeking a Performance Marketer to take full ownership of paid acquisition strategies, focusing primarily on Meta Ads to drive demand, as well as account-based marketing (ABM) campaigns on platforms like Meta, X, and LinkedIn. These campaigns will target our highest-value accounts, including cold email agencies, AI-SDR providers, and other high-volume email senders. The role is focused on results such as signups, booked meetings, and revenue rather than just clicks.

Key Responsibilities

• Develop and implement comprehensive Meta Ads strategies for each product, including defining audiences, funnel stages, offers, and budget allocation.
• Create and manage a systematic A/B testing program spanning audiences, messaging hooks, creatives, ad formats, and landing pages.
• Oversee daily campaign management including bid adjustments, budget distribution, placements, ad frequency, and mitigation of creative fatigue.
• Swiftly scale effective campaigns and terminate underperformers based on cost per signup and paid customer metrics.
• Run retargeting efforts focused on website visitors, free signups, and engaged users.
• Construct matched audience segments on Meta, X, and LinkedIn from target account lists comprising Tier 1 agencies, AI-SDR companies, platforms, and a selected Dream 100.
• Execute account-based ad campaigns to nurture target accounts aligned with outbound outreach and sales initiatives.
• Utilize targeting features on X and LinkedIn such as competitor followers, influencer audiences, job functions, and company lists to refine reach.
• Support product launches and public relations campaigns through paid advertising amplification on X and LinkedIn.
• Monitor account engagement metrics and facilitate lead handoff to sales teams.
• Craft ad copy and creative briefs for various ad types, including static images, videos, and UGC-style content, addressing specific customer personas and pain points.
• Produce rapid creative iterations using AI tools and internal editors, maintaining a catalog of high-performing assets.
• Collaborate with outbound, content, and landing page teams by sharing successful campaign insights.
• Manage tracking technologies such as pixel implementation, Conversions API, UTM parameters, and event setups with engineering to ensure precise attribution of signups and booked calls.
• Partner with web development teams to test landing pages and optimize conversion rates.
• Deliver weekly performance reports covering spend, click-through rate (CTR), cost per click (CPC), cost per signup, cost per paid customer, meetings booked, revenue, and return on ad spend (ROAS) segmented by channel and campaign.
• Maintain a shared log documenting tests, results, and lessons learned to inform upcoming strategies.
• Oversee paid advertising budgets, ensuring targets are met and inefficiencies flagged promptly.
• Collaborate closely with company founders, go-to-market, sales, and social media teams; manage relationships with any external ad specialists or agencies engaged.
• Keep track of competitor advertising activities and propose innovative channels and ad formats for exploration.

Preferred Experience

Prior experience in B2B or SaaS marketing is advantageous.

Additional Information

This is an onsite position located in Gurugram, Haryana, India.

Please submit your CV and portfolio to the provided contacts.