Performance Marketer

About the Role

We are seeking a Performance Marketer to join our team based in Bhopal. This role is ideal for someone passionate about managing digital campaigns, analyzing data, testing strategies, and enhancing advertising results. It is a full-time, on-site position offering salary aligned with industry benchmarks plus incentives based on performance.

Key Responsibilities

• Designing and executing paid advertising campaigns, primarily on Meta platforms.
• Conducting experiments with audiences and creatives to identify the most effective combinations.
• Optimizing and scaling campaigns to maximize performance.
• Analyzing campaign outcomes and preparing detailed performance reports.
• Identifying new opportunities to boost lead generation, conversions, and return on ad spend (ROAS).

Candidate Requirements

• Analytical mindset with curiosity and proactivity to improve campaign outcomes.
• Basic understanding of Meta Ads management, digital advertising metrics, and optimization techniques.
• Willingness to learn and grow through hands-on campaign experience.
• Additional knowledge in Meta Pixel, Conversion API, Google Analytics, retargeting strategies, lead generation, or e-commerce marketing is desirable but not mandatory.