Performance Marketer

About FX Retina

FX Retina is a specialized performance marketing agency dedicated to scaling businesses by leveraging data-backed paid advertising and growth tactics. Our clientele spans diverse sectors including Direct-to-Consumer (D2C), E-commerce, Healthcare, Clinics, Real Estate, Education, Business-to-Business (B2B), and other service industries. Our core competency lies in delivering measurable business outcomes utilizing platforms such as Meta and Google Ads.

Key Responsibilities

• Design, initiate, manage, and expand advertising campaigns on Meta and Google Ads across numerous client portfolios.
• Oversee campaigns for lead generation as well as D2C and e-commerce businesses.
• Take full ownership of campaign metrics including Return on Ad Spend (ROAS), Cost per Lead (CPL), Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), Click-Through Rate (CTR), Cost per Click (CPC), and conversion rates.
• Craft strategic campaign plans aligned with the client's business model, target audience, and growth objectives.
• Simultaneously handle multiple client accounts while upholding campaign effectiveness and quality standards.
• Regularly analyze campaign performance to seek optimization and scaling opportunities.
• Implement structured A/B testing covering creatives, audiences, offers, landing pages, and campaign architectures.
• Develop and refine retargeting, remarketing, and audience segmentation strategies.
• Collaborate closely with creative teams to identify compelling creatives, key messaging hooks, and innovative testing possibilities.
• Set up and troubleshoot tracking tools including Pixels, conversion events, and UTMs to ensure accurate performance measurement.
• Comprehend the entire customer journey from ad interaction to lead or sale rather than focusing solely on isolated platform data.
• Generate insightful performance reports translating campaign data into actionable recommendations.
• Engage in client discussions when needed to confidently present progress, challenges, strategic plans, and upcoming steps.
• Keep abreast of updates related to Meta Ads, Google Ads, tracking solutions, attribution models, and advertising policies.

Candidate Profile

• Minimum of one year hands-on experience in performance marketing.
• Preferably with prior experience at a digital or performance marketing agency.
• Proficient in managing Meta Ads and Google Ads campaigns directly.
• Capability to independently manage multiple client accounts effectively.
• Deep understanding of lead generation and D2C/e-commerce sales funnels.
• Experienced with significant advertising budgets and demonstrated success in scaling campaigns while preserving performance.
• Well-versed with campaign metrics and adept at diagnosing campaign performance issues.
• Practical knowledge of Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager, and conversion tracking mechanisms.
• Exposure to sectors like Healthcare, Real Estate, D2C/E-commerce, Education, or B2B is beneficial.
• Strong analytical mindset with excellent problem-solving capabilities.
• Effective communication skills and confidence when liaising with clients directly.
• Self-driven approach with the ability to own account performance without awaiting constant supervision.

Desirable Extras

• Demonstrable track record of campaigns you have successfully scaled.
• Achievements in improving ROAS, CPL, CPA metrics.
• Management of monthly advertising budgets independently.
• Experience working with both lead generation and D2C accounts.
• Instances where you identified campaign issues and implemented effective fixes.
• Creative or funnel experimentations leading to notable performance enhancements.

Why Choose FX Retina?

At FX Retina, you'll engage with various industries and business frameworks, managing campaigns where your decisions directly influence client growth. The role offers exposure to genuine client accounts, substantial marketing funds, strategic performance management, systematic experimentation, and scaling opportunities. As the company grows, there is scope for increased account and team leadership responsibility.

Location

This position is remote, although preference is given to applicants located in or near Lucknow or those comfortable collaborating closely with the Lucknow-based team.