Performance Graphic Designer

About the Role

Backbone Group Limited is seeking a skilled Performance Graphic Designer to join their fully remote team in New Zealand. As part of Backbone, which serves as the embedded marketing department for challenger ecommerce and service brands, you will produce engaging ads, emails, and digital assets aimed at driving customer actions and sales for various client brands.

Responsibilities

• Design static and carousel advertisements for Meta platforms in various sizes and placements.
• Create different versions of images, headlines, offers, and layouts for creative A/B testing.
• Develop email campaign graphics optimized for mobile devices.
• Produce graphics for website banners, landing pages, and additional supporting materials.
• Accurately apply individual client brand guidelines and seamlessly switch between multiple brands while maintaining consistency.
• Utilize and enhance Figma templates to streamline recurring projects and improve efficiency.
• Collaborate with creative strategists and media buyers to analyze ad performance and propose ideas for iterative improvements.
• Maintain organized source files, versions, and exports to facilitate review, updates, and reuse.
• Conduct thorough quality checks of copy, images, dimensions, and exports prior to delivery.

Candidate Profile

• Proven experience in professional graphic design with a portfolio emphasizing paid social media and ecommerce campaigns.
• Strong abilities in typography, layout composition, and image editing.
• Proficiency with Figma features including Auto Layout, styles, and components, as well as Adobe Photoshop and Illustrator.
• Understanding of crafting quick and clear messages tailored for mobile viewing.
• High attention to brand adherence across multiple client identities.
• Ability to work rapidly without compromising accuracy, managing multiple briefs and deadlines effectively.
• Open-mindedness to receive feedback and integrate AI tools to augment creative output.
• Keen interest in commercial success and continuously enhancing creative work through testing.

Preferred Skills

• Basic knowledge of video or motion design software such as Premiere, After Effects, or CapCut.
• Experience working with Klaviyo email marketing platform.
• Background in agency environments with exposure to multiple clients.

First 90 Days

You will familiarize yourself with clients, brand guidelines, and Figma template structure. By the end of the first month, expect to independently deliver ad and email creative. Within 90 days, you will actively participate in the creative testing cycle, suggesting data-driven improvements.

Work Environment

The team operates fully remotely, with standard hours from 9am to 6pm, offering flexible scheduling options including early starts, late finishes, or breaks for activities such as exercising. A reliable internet connection and a comfortable home workspace are essential.

Additional Information

Applicants are invited to submit a portfolio highlighting paid social media projects along with a link to a Figma file showcasing organizational skills in file management.

Company Overview

Backbone Group is committed to fostering transparent and outcome-oriented digital marketing partnerships. Leveraging data-driven strategies rather than guesswork, the company has generated over $50 million in business for clients from diverse sectors in the past year. Their philosophy centers on mutual success — making money with clients, not from them.