Overseas Ads Data Strategy Product Manager

About Corporate Development Group (CDG)

Corporate Development Group (CDG) functions as Tencent's platform for incubating and exploring new business ventures. It drives development and innovation in critical sectors such as financial technology, advertising, and marketing services, which include payment and financial applications. Additionally, CDG supports Tencent and its various business units through strategic planning, investments, mergers, investor relations, global communications, marketing, and public relations.

Role Overview

• Assist in analyzing data for the overseas advertising network by using industry and advertiser insights to pinpoint potential growth and efficiency improvements, thereby enhancing advertiser campaign effectiveness.
• Work closely with Data Science and Recommendation teams to conduct multi-source data analyses; help design and implement strategic optimizations and create reusable methods.
• Support the development of Tencent's proprietary data diagnostics platform by contributing to the construction of monitoring and attribution modules throughout the entire advertising delivery funnel to facilitate better issue detection and improve decision-making efficiency.

Candidate Profile

• Possesses a bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Business Analytics, or related fields.
• Has between one to two years of professional experience within the advertising industry or data science domain, with a solid understanding of ad recommendation systems; experience in data analysis or strategy development for gaming products is advantageous.
• Exhibits strong learning aptitude, keen interest in data and business insights, excellent cross-functional teamwork abilities, resilience under stress, and a focus on delivering results.
• Fluent in both English and Mandarin to facilitate communication and collaboration across regions.

Equal Opportunity Employer Statement

Tencent is committed to building a diverse workforce, believing that varied perspectives enhance innovation and help better serve users and communities. The company provides an inclusive environment where all employees are encouraged and supported to accomplish both individual and shared objectives.