Organic Growth Manager

About Higgsfield AI

Higgsfield AI is a rapidly expanding generative AI company, achieving a $700 million annual revenue run rate, serving over 30 million users globally, with more than 6 million AI-driven generations daily. It supports 390 Fortune 500 companies and is pioneering AI-powered video creation and advanced creative tools. Joining this team means contributing at the forefront of AI innovation and shaping the future of AI-native experiences.

Role Overview: Organic Growth

Organic growth at Higgsfield encompasses non-paid channels such as search engines, AI assistants, and their associated content ecosystems. This channel has already produced $2 million revenue within its first month with rising conversion rates. The discipline is evolving as millions now query AI assistants like ChatGPT or Gemini rather than traditional search engines, making this a unique opportunity to scale an emerging channel without established playbooks.

Key Responsibilities

• Integrate search engine optimization (SEO), assistant engine optimization (AEO), and generative engine optimization (GEO) strategies as a unified channel.
• Analyze data to formulate hypotheses for testing and scale strategies that drive impactful growth.
• Create systems and automations to streamline repetitive research tasks.
• Coordinate with adjacent teams to advance workflows beyond individual efforts.
• Own the full process from increasing visibility to driving sign-ups and conversions.

Specific Areas of Ownership

• Monitor and interpret how Higgsfield and its competitors appear on Google and large language models (LLMs).
• Identify user queries relevant to the product category and prioritize those worth targeting.
• Detect content gaps and areas negatively impacting performance.
• Map trusted sources, communities, creators, and content formats utilized by search engines and AI assistants.
• Collaborate with content, product, and external partners to develop and publish impactful content.
• Connect metrics such as visibility, citations, web traffic, sign-ups, and revenue, emphasizing conversion over vanity metrics.
• Develop lightweight automation tools using spreadsheets, APIs, and scripts to reduce manual work.
• Experiment continuously with new sources, content formats, and tools as search and AI engines evolve.

Candidate Profile

• Proven ability to influence measurable results with clear attribution to their contributions.
• Strong analytic skills to convert data into informed decisions.
• Technically curious and self-motivated to learn and implement new tools and systems.
• Experience creating or automating processes rather than manual repetition.
• Effective at working cross-functionally and managing partnerships to advance projects.
• Fluent in English, comfortable engaging with content development as required.
• High ownership mentality, proactively driving toward goals without needing task lists.

Desired Qualifications

• Background in SEO, growth marketing, analytics, content creation, engineering, or automation.
• Knowledge of large language model retrieval techniques, retrieval-augmented generation (RAG), or technical SEO.
• Experience initiating independent projects, products, or businesses.
• Deep understanding of the generative AI ecosystem.

What This Role Does Not Entail

• This is not an established channel with existing playbooks to implement.
• There will not be predefined task lists handed over; autonomy is essential.
• Not suitable for candidates favoring pure strategy work or seeking routine 9-to-5 job patterns.

Additional Information

• Competitive USD-based salary with reviews aligned to personal growth.
• On-site position located in Almaty, Kazakhstan.
• Access to Higgsfield’s products and internal AI tools.
• Complimentary breakfast, lunch, and quality coffee provided.