Motion Graphic Designer

About Landmark Group and CSi

Founded in 1973 with a single store in Bahrain, Landmark Group has evolved into a global leader in retail and hospitality, boasting over 2400 retail outlets and leisure destinations across the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group operates popular brands including Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, and Fun City among others.

CSi (Customer Strategy Intelligence) is a newly formed strategic business unit within Landmark Group focused on driving growth through data analytics, AI, customer experience, and digital marketing. It integrates multiple functions like Loyalty (Shukran), Partnerships, and Martech to enhance customer interactions and business intelligence on a large scale.

Role Overview

The Motion Graphic Designer will create engaging, brand-aligned motion graphics, animations, and digital video content across various Shukran loyalty touchpoints, including social media, CRM, websites, apps, and in-store displays. This role entails transforming creative concepts and storyboards into captivating animated content designed to elevate Shukran's social and digital presence and increase customer engagement. The position reports to the Content & Creative Manager and collaborates closely with Graphic Designers.

Responsibilities

• Design 2D motion graphics, animated typography, visual effects, and animations for various digital and social media platforms aligned with campaign goals and brand guidelines.
• Convert creative ideas and storyboards into polished motion assets optimized for different markets, including English and Arabic, and platform-specific formats.
• Create reusable motion templates and design systems that enhance production efficiency while ensuring brand consistency.
• Apply expertise in timing, pacing, composition, typography, and visual hierarchy to deliver engaging, clear content.
• Produce native social media content such as Reels, Stories, GIFs, and short-form videos emphasizing Shukran’s offers and announcements.
• Edit video footage, brand assets, and sound elements into short digital content that meets each platform’s technical requirements.
• Collaborate with cross-functional teams and external partners to align motion content with campaign strategies and marketing priorities.
• Manage multiple projects, timelines, and deliverables while maintaining organized digital assets and adhering to version control protocols.

Qualifications & Experience

• Bachelor's degree in Multimedia, Motion Design, Animation, Film, Visual Communication, or a related discipline.
• A strong portfolio showcasing expertise in motion graphics, animation, video editing, and social-first digital content across various formats.
• Fluency in English with ability to create assets in English and Arabic; Arabic language skills are a bonus.
• At least 5 years’ experience in motion design, animation, video production, preferably within fast-paced, campaign-focused settings.
• Proven ability to develop social media motion and video content tailored to multiple platforms and aspect ratios.
• Experience in retail, e-commerce, loyalty programs, FMCG, or consumer marketing environments is advantageous.

Technical Proficiencies

• Expertise in Adobe After Effects, Premiere Pro, Media Encoder, and proficiency with Illustrator, Photoshop, and Figma.
• Strong skills in 2D animation, motion typography, compositing, masking, color correction, sound editing, and post-production workflows.
• Deep understanding of video platform specs including codecs, compression, frame rates, safe zones, and aspect ratios (16:9, 9:16, 1:1, 4:5).
• Familiarity or willingness to incorporate AI-driven creative tools like Runway, Adobe Firefly, or Midjourney for enhanced content production.

Core Competencies

• Excellent visual storytelling with keen attention to motion, timing, composition, and brand coherence.
• Strong ownership mentality, capable of independently managing projects from concept to delivery.
• Organized and adept at juggling multiple projects, deadlines, and feedback cycles effectively.
• Collaborative team player sensitive to diverse cultures and adaptable to multi-market brand requirements.
• Detail-oriented, proactive, and solution-driven with flexibility to adjust to evolving priorities.

Success Metrics

• Consistently delivering on-brand, visually compelling motion and video content optimized for each channel.
• Creating engaging social-first content that clearly communicates campaign messages and drives audience interaction.
• Timely and accurate delivery of creative assets across various formats, markets, and touchpoints.
• Maintaining strong collaboration with content management and marketing teams to achieve campaign goals.