Model and Marketing Head

About the Role

De Garuda, an international business operating in two countries, seeks a dynamic, creative Marketing Head based in Bengaluru to lead the brand's digital marketing efforts while also functioning as an in-house model and content creator for their fashion jewelry and lifestyle products.

Key Responsibilities

• Develop and steer the overall marketing and social media strategies for the brand.
• Oversee management of Instagram, TikTok, and other social platforms.
• Serve as the primary model for jewelry photoshoots, promotional reels, and campaigns.
• Create engaging video content including reels, product showcases, lifestyle features, and trend-driven campaigns.
• Manage TikTok Shop operations involving product listings, promotions, affiliate marketing partnerships, and sales performance.
• Collaborate with influencers, brand partners, and content creators to boost brand visibility.
• Plan and implement digital advertising campaigns to increase engagement and conversions.
• Analyze marketing metrics such as engagement rates, conversion data, and sales outcomes.
• Coordinate efforts with photographers, designers, and the e-commerce team for seamless execution of campaigns.

Candidate Profile

• Possesses a strong personal style with confident on-camera presence reflecting current fashion trends.
• Experienced in social media marketing, content creation, and e-commerce environments.
• Comfortable with regular modeling of jewelry and featuring prominently in brand content.
• Knowledgeable about Instagram Reels, TikTok trends, and TikTok Shop functionalities.
• Creative, independent, outgoing, and commercially focused.
• Prior exposure to fashion, jewelry, beauty, or lifestyle brands favored.

Perks & Benefits

• Competitive remuneration supplemented by performance-based incentives.
• Opportunities for travel domestically and internationally.
• Involvement in fashion shoots, exhibitions, and various brand-related events.
• Creative autonomy allowing for personal brand development.
• Potential for climbing the career ladder within an international fashion and lifestyle enterprise.

Eligibility Criteria

Applicants should hold a Bachelor's degree in Commerce with specialization in Marketing (B.Com in Marketing).