Mobile Game Ad Monetization Specialist

Role Overview

This position is a full-time remote opportunity focusing on maximizing in-game advertising revenue at lkzAi. The specialist will oversee the management and optimization of advertising inventory within mobile games, including setting up and tuning ad placements, mediation mechanisms, and waterfall configurations spanning various ad networks and demand sources.

Key Responsibilities

• Manage and optimize in-game ad placements and mediation strategies across multiple networks.
• Track and analyze core metrics such as eCPM, fill rates, ARPDAU, and impact on player retention to enhance ad yield while preserving player satisfaction.
• Design and conduct A/B testing to refine ad strategies.
• Collaborate with product development and game design teams to integrate advertising approaches seamlessly into new game features.
• Prepare consistent reports detailing ad performance and provide actionable recommendations to stakeholders.
• Keep abreast of developments in mobile advertising technologies, SDK changes, privacy laws, and industry best practices specific to ad monetization in mobile gaming.

Qualifications & Experience

• Demonstrated expertise with mobile ad monetization platforms, including handling ad network configurations and mediation tools to optimize in-game advertisements.
• Strong data analysis capabilities to interpret performance data, build dashboards, and drive data-supported optimization decisions.
• Experience working in mobile gaming or consumer-facing applications with insight into user behavior, experience, and how advertisements influence engagement and revenue.
• Proven ability to work remotely with cross-functional teams across product, design, engineering, and marketing within dynamic work environments.
• Understanding of mobile app ecosystems, including app stores and digital marketing fundamentals related to user acquisition and retention.
• Effective communication skills, both written and verbal, to document experiments, report results, and align multiple stakeholders around monetization strategies.
• Familiarity with privacy and regulatory frameworks such as GDPR and COPPA, along with platform-specific policies affecting ad monetization in mobile gaming.
• A bachelor's degree in relevant disciplines such as Business, Economics, Data Science, or Game Design, or comparable professional experience.