- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 10 hours ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
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Job description
About Us
We are the leading publisher of educational books in India, providing support materials for major boards including CBSE, CISCE, and KSEAB. Additionally, we publish books catering to key national entrance and competitive exams such as JEE Mains & Advanced, NEET, RRB-NTPC, CAT, CLAT, UPSC, UPPSC, BPSC, CTET, among others.
Role Overview
We are looking for a proficient Meta and Google Ads specialist to join our marketing division. The successful candidate will take charge of designing, implementing, and refining digital advertising campaigns aimed at enhancing brand visibility, audience engagement, conversions, and return on investment.
Core Responsibilities
- Devise and launch well-planned Meta/Facebook and Google advertising campaigns focusing on desired metrics such as reach, engagement, conversions, and Return on Ad Spend (ROAS).
- Carry out detailed audience analysis and segmentation to pinpoint target groups based on demographics, interests, and behaviors.
- Produce engaging ad texts, visual creatives, and optimize landing pages to appeal effectively to the identified audiences.
- Continuously track, evaluate, and enhance campaign performance to ensure maximum efficiency and ROI.
- Implement A/B testing methodologies to discover the most effective creatives, audience groups, and campaign approaches.
- Stay current with the latest trends, best practices, updates to advertising platforms, and new technologies within digital marketing.
- Work collaboratively with cross-functional teams including marketing, design, and analytics to ensure campaign objectives align with overall business goals.
- Generate comprehensive reports to provide insights on campaign metrics, trends, and potential areas for improvement.
Qualifications and Skills
- Bachelor's degree in Marketing, Advertising, Communications, or a related discipline.
- Demonstrable experience managing digital ad campaigns and achieving target KPIs.
- Expert knowledge of Meta Ads Manager, Business Manager, Google Ads, and comparable advertising tools.
- Strong analytical abilities to interpret complex campaign data and metrics.
- Creative aptitude for crafting appealing ad copy, visuals, and messaging.
- Excellent communication skills with the ability to collaborate effectively across teams.
- High level of organization and efficient time-management capabilities.
- Enthusiasm for continuous learning in digital marketing trends and emerging technologies.
Minimum education
Bachelor's Degree
Industry
Publishing