Meta Specialist

Role Overview

The position is for a Meta Specialist at Pro Standard, based in Gurugram, Haryana, India, who will be responsible for managing daily operations within Meta Ads Manager. The role involves building and refining paid campaign strategies by executing tasks with speed and accuracy under the guidance of a Performance Marketing Manager. The work hours align with the US night shift, approximately from 6:30pm to 3:30am IST.

Key Responsibilities

• Create and manage daily Meta Ads campaigns, ensuring builds are ready for quality assurance.
• Test and optimize various audience types including lookalikes, interest-based groups, custom and broad audiences.
• Organize and rotate creative variants generated via AI based on different angles.
• Handle catalog and dynamic product advertisements, focusing on priority items and seasonal collections.
• Monitor Pixel and Conversion API integrity and report issues promptly.
• Conduct self-initiated quality checks to identify and correct errors before submission to management.
• Generate daily reports outlining completed campaigns and upcoming tasks.

Required Qualifications and Skills

• Possess 2 to 4 years of practical experience in paid media focusing primarily on Meta platforms.
• Expertise using Meta Ads Manager on a daily basis.
• Proficient in written English communication.
• Adept at working with AI-generated content for ad variants; responsible for compiling and validating outputs.
• Strong detail orientation with a history of producing accurate campaign builds.

Preferred Experience

• Background in apparel, sports, direct-to-consumer, or licensed goods advertising sectors is advantageous.
• Advanced knowledge of catalog and dynamic product advertising.
• Experience with Conversion API or server-side tracking implementations.

Working Approach

• Must enjoy engaging deeply and frequently with Meta Ads Manager.
• Skilled at identifying and correcting subtle issues such as pixel discrepancies, broken UTMs, or incorrect audience targeting before campaigns launch.
• Remain updated with the rapid, weekly platform changes of Meta and adapt strategies accordingly.
• Apply systematic testing, thorough documentation, and continuous learning to improve campaign success.
• Seek clarification proactively when instructions are unclear to avoid assumptions.
• Take responsibility for errors and confidently implement corrective actions.

Use of AI Tools

The role involves collaboration with AI-powered tools that generate ad creatives, audience suggestions, and campaign frameworks. The specialist acts as the executor who assembles, evaluates, and ensures quality delivery of these AI-generated materials, applying personal judgment to select optimum campaign elements.

Working Hours

This full-time position requires working a US-aligned night shift from approximately 6:30pm to 3:30am IST.

Significance of the Role

The Meta Specialist's efficient and precise management of high volume campaigns, audience tests, and creative variants is essential to maintaining momentum in the marketing program. By managing the daily build and execution layers effectively, this role prevents bottlenecks that could slow the overall operation.