Meta and Google Ads Specialist

About Shreel Marketing

Shreel Marketing is a comprehensive marketing and content production agency located in Lucknow. Since its establishment in 2020, the agency has partnered with founders and growth-driven brands throughout North India. With experience in building over 100 brands and executing more than 200 campaigns, Shreel Marketing has successfully delivered up to an 8X return on investment (ROI) for clients including BMW Motorrad, BYD, Royal Cafe, Nilansh Waterpark & Resort, SR Group of Institutions, and Netram Sweets. The agency has generated more than ₹40 crore in revenue across B2B and B2C industries by combining performance marketing strategies with impactful creative work. Their service portfolio includes performance marketing, social media marketing, brand identity and design, SEO, content production, and founder personal branding. Shreel Marketing manages the entire content creation process from strategic planning to shooting, editing, and publishing, allowing founders to remain focused on running their operations with the mission to "make ads cool again."

Role Overview

This full-time, on-site position in Lucknow calls for a Meta and Google Ads Specialist who will be accountable for strategizing, establishing, and optimizing performance marketing campaigns on Meta (Facebook and Instagram) and Google Ads platforms. The specialist’s core focus will be lead generation, sales enhancement, and brand awareness across various client projects.

Key Responsibilities

• Conduct detailed audience segmentation and keyword research to ensure targeted reach.
• Collaborate with design and content teams to develop and test engaging ad creatives and copy.
• Manage advertising budgets and bid strategies effectively.
• Implement comprehensive funnel tracking through pixels, conversion setups, and analytics instruments.
• Continuously monitor campaign outcomes and prepare insightful reports.
• Present performance insights and actionable recommendations to both clients and internal teams.
• Work closely with account managers, creative personnel, and founders to align campaign strategies with business objectives, ensuring sustained high ROI across multiple campaigns.

Required Qualifications and Skills

• Proficiency in managing Meta Ads Manager for Facebook and Instagram as well as Google Ads (search, display, and video formats) aimed at performance marketing.
• Experience with audience and keyword research methodologies, implementation of conversion tracking, pixel utilization, UTM tagging, and knowledge of analytics tools including Google Analytics.
• Ability to cooperate with creative units to refine ad copy, conceive creative ideas, and optimize landing pages.
• Strong skills in data analytics, A/B testing, campaign performance optimization, and budget oversight to enhance ROI and minimize cost per action.
• Effective written and oral communication capabilities for reporting, client interaction, and team coordination.
• Adaptability to thrive in a dynamic, fast-paced agency environment, managing multiple deadlines and campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a comparable discipline, or an equivalent level of practical experience.
• Previous experience working in a performance marketing or digital agency environment is preferred, especially familiarity with Northern Indian markets.