Meta Ads Specialist

About the Role

Our See Media is seeking a highly skilled Meta Ads Specialist with a minimum of five years' practical experience in managing and scaling Facebook and Instagram advertising campaigns. This role focuses on delivering exceptional performance for international clients across markets including the US, UK, Canada, Australia, and Europe.

Key Responsibilities

• Designing and running Meta advertising campaigns targeting diverse international audiences.
• Driving outcomes such as lead generation, conversions, retargeting, and efficient campaign scaling.
• Analyzing campaign metrics such as cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), cost per thousand impressions (CPM), return on ad spend (ROAS) to improve performance.
• Conducting thorough A/B testing on variables including audiences, creatives, ad copy, and campaign methodologies.
• Identifying effective campaigns to scale while diagnosing and remedying underperforming efforts.

Candidate Requirements

• At least five years of demonstrated experience managing Meta advertising campaigns.
• Proven success with campaigns targeting international clients, supported by a strong portfolio featuring campaign results and case studies.
• Comprehensive understanding of audience segmentation, campaign architecture, creative development, funnel strategy, and optimization techniques.

Additional Information

Applicants must be prepared to provide detailed case studies and performance data from previous international client work. Interested candidates are encouraged to complete the provided application form as part of the recruitment process.