Meta Ads Specialist

About the Role

Join KingKong, a rapidly expanding digital marketing agency in South Yarra, Victoria, renowned nationally for its explosive growth and numerous awards. We're seeking a highly skilled Facebook Ads Specialist who thrives on managing high-volume campaigns and delivering exceptional return on investment. This role demands someone passionate about Facebook advertising, copywriting, and funnel optimization to elevate our clients' campaigns to outstanding success.

Key Responsibilities

• Plan, set up, manage, and optimize Facebook ad campaigns within the platform's dynamic Ads Manager environment.
• Analyze performance metrics and use conversion rate optimization techniques such as A/B testing and split-testing to maximize returns on ad spend.
• Design engaging and attention-grabbing Facebook creatives to effectively capture audience interest in the newsfeed.
• Oversee landing pages and websites by implementing tracking pixels and conversion codes to monitor campaign effectiveness.
• Prepare detailed performance reports alongside actionable insights and recommendations to enhance ongoing campaign results.
• Maintain and achieve key performance indicators including Return on Ad Spend (ROAS) and Cost per Lead (CPL).
• Efficiently manage time and resources to confidently scale campaigns from moderate to large scales without compromising performance quality.

Candidate Profile and Requirements

• Extensive hands-on experience managing at least $1,000 daily Facebook ad spend with a strong history of successful campaign execution.
• Proficiency in Facebook Ads Manager and a solid understanding of email marketing platforms such as MailChimp or equivalents.
• Passion for digital marketing innovations and online strategies.
• Exceptional written and verbal communication skills to clearly convey strategies and campaign performance.
• Highly organized, efficient, and able to juggle multiple projects simultaneously with a solution-oriented mindset.
• Demonstrates positive attitude and resilience when facing challenges and problem-solving.
• Keen eagerness for continuous learning and professional growth within a collaborative team environment.
• Experience with Adobe Photoshop is considered an advantage.

Perks and Benefits

• Competitive and generous salary reflecting our commitment to attracting Australia's top marketing talent.
• Comprehensive, industry-leading training programs and full ongoing support to empower your professional development.
• Excellent opportunities for career advancement in a fast-moving, award-winning digital agency.
• Exciting company events and retreats, including exotic retreats in Bali and Thailand.
• Option to work remotely two days per week for added flexibility and comfort.
• Our state-of-the-art headquarters in South Yarra offers convenient access to cafes and public transport.

Additional Information

KingKong is a high-energy workplace where adaptability and creativity are essential. You will engage with clients across a broad spectrum of industries and contribute to campaigns that have generated billions in sales revenue. We expect only the best from our team members and provide unmatched resources including mentoring, extensive courses, and seminars to refine your skills. We require applicants to submit a detailed cover letter explaining why they are the ideal fit for this role – generic applications will not be considered.

Note: This position is based onsite at our South Yarra office. Immediate availability is preferred, and the application process is competitive with prompt feedback provided.