Meta Ads Specialist

About the Role

We are seeking a seasoned Meta Ads Specialist to join our team in Indore on a full-time, on-site basis. This role focuses on designing, launching, and optimizing paid advertising campaigns on Facebook and Instagram to drive growth for D2C and e-commerce businesses.

Key Responsibilities

• Devise, launch, oversee, and expand Meta Ads campaigns on Facebook and Instagram platforms.
• Manage substantial monthly ad budgets between ₹50 Lakhs and ₹1 Crore+ with effective allocation.
• Optimize campaigns focusing on key metrics such as ROAS, ROI, CPA, CAC, CTR, and overall conversions.
• Create and implement comprehensive full-funnel paid marketing strategies.
• Conduct detailed audience research including targeting, retargeting, and building lookalike audiences.
• Continuously analyze campaign results to refine budget distribution and creative assets.
• Collaborate with the creative team to develop compelling ad concepts, hooks, formats, and creatives.
• Execute A/B testing strategies across audiences, creatives, offers, and landing pages to enhance performance.
• Monitor campaign effectiveness and deliver regular performance analysis reports.
• Identify and seize opportunities to scale profitable campaigns while ensuring strong ROI is maintained.

Required Skills and Qualifications

• 1 to 2 years of practical experience managing Meta Ads campaigns.
• Experience in working with D2C brands or e-commerce companies.
• Demonstrated success managing large budgets ranging from ₹50 Lakhs to above ₹1 Crore.
• Proven ability to deliver positive ROI and ROAS in advertising campaigns.
• Strong familiarity with Meta Ads Manager, Facebook Pixel, Conversions API (CAPI), retargeting techniques, and attribution models.
• A highly analytical, data-driven approach to campaign management.
• Solid understanding of e-commerce sales funnels and customer acquisition processes.
• Capacity to work autonomously and assume full responsibility for paid acquisition efforts.