Media Public Relations Manager

Job Overview

The Media Public Relations Manager will transform the marketing plan into actionable media and public relations initiatives, setting priorities for exposure themes, messaging strategies, and reputation management goals to enhance Sakani’s public profile.

Key Responsibilities

• Devise a yearly media and public relations strategy encompassing paid, earned, and shared platforms to boost Sakani's visibility, audience reach, and engagement.
• Manage media placements and scheduling across print, broadcast, and outdoor platforms, optimizing timing and frequency aligned with key campaigns.
• Build and nurture relationships with media outlets, journalists, influencers, and PR agencies, utilizing the corporate media partners list curated by Institutional Marketing Communications.
• Collaborate with Institutional Marketing Communications to secure media buying and PR agencies, coordinate briefs, oversee deliverables, and review vendor performances.
• Work alongside Content & Creative teams to develop media kits, press releases, articles, and talking points supporting announcements and launches.
• Prepare executives and spokespersons for media interviews and public appearances by supplying briefing notes, Q&A documents, and media handling guidelines.
• Oversee review and approval workflows to ensure media materials comply with corporate branding, disclosure requirements, and messaging standards.
• Manage dissemination of approved media content to journalists and outlets, controlling timing, placements, embargoes, and amendments to maximize coverage.
• Monitor and report on media coverage and public sentiment, spotting trends, misinformation risks, and opportunities for proactive messaging adjustments.
• Lead crisis communication efforts by preparing holding statements, escalation procedures, and messaging with Institutional Marketing Communications to protect Sakani’s reputation.
• Coordinate with Events Management to ensure media coverage aligns with event narratives and campaign goals at conferences and ceremonies.
• Evaluate media campaign performance by tracking metrics such as impressions, reach, earned media value, and sentiment, delivering comprehensive reports and suggestions for Product Marketing.
• Maintain organized archives of press releases, media kits, coverage reports, and journalist contact databases for easy retrieval and reuse.
• Continuously benchmark media and public relations practices against industry leaders, capturing lessons learned and refining processes with stakeholder input.

Qualifications and Experience

• Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or a related discipline.
• At least 9 years of relevant professional experience, including a minimum of 2 years in a leadership capacity.
• Optional certifications include CIPR Professional PR Diploma, PRSA Accreditation in Public Relations (APR), IABC Communication Management Professional (CMP), or CIPR Chartered Practitioner.