Media Planning & Activation Specialist

About Helios Media

Helios Media champions innovation and forward-thinking, believing that impactful ideas can cross boundaries and spark widespread change. The company prides itself on consistently executing practical concepts to high standards, thriving on flexibility and continuous growth to lead clients toward new opportunities and industry leadership.

Job Overview

This role involves hands-on responsibilities in digital media campaign setup, management, optimization, and reporting. The Media Planning & Activation Specialist dedicates about 50–60% time to campaign activation and optimization, 20–25% to performance reporting and analysis, and 10–15% to media planning and strategic assistance. The position requires working directly on advertising platforms to launch and monitor campaigns and generate actionable insights based on performance data.

Key Responsibilities

• Lead the practical setup, launch, and continual optimization of paid media campaigns primarily via Meta Ads Manager and Google Ads.
• Establish campaign architecture, including audience targeting, budgets, bidding strategies, placements, creative assets, and objectives.
• Ensure campaigns run smoothly from setup through completion, adhering to timelines and precision.
• Perform comprehensive campaign quality assurance checks before launch, verifying budgets, targeting parameters, creatives, URLs, tracking, naming, and settings.
• Regularly monitor campaign spend, pacing, delivery, and effectiveness, proactively addressing issues and exploring optimization paths.
• Optimize campaign performance focused on KPIs such as reach, impressions, traffic, CTR, CPC, conversions, CPA/CAC, and ROAS tailored to client goals.
• Implement ongoing tests involving audiences, creatives, placements, bidding, and structures where suitable.
• Manage budgets ensuring steady and appropriate spend distributions over campaign durations.
• Collaborate with platform representatives and media partners as needed to troubleshoot campaign or delivery challenges.
• Experience with additional platforms like Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, and TikTok Ads Manager is considered advantageous.

• Own and prepare recurring and ad hoc reports, consolidating performance data across campaigns and platforms.
• Analyze audience, creative, and placement data to discern patterns, lessons learned, and opportunities for improvement.
• Translate performance metrics into clear insights and strategic recommendations for clients and internal teams.
• Maintain organized reporting templates, trackers and help evolve processes to enhance efficiency and consistency.
• Identify and resolve discrepancies or anomalies in campaign data with involved teams.

• Assist in crafting data-supported media plans aligned with client objectives, audience profiles, and budgets.
• Contribute to recommendations regarding media channel selection, budget allocation, audience targeting strategies, and campaign structuring.
• Conduct preliminary research on audiences, competitors, categories, and media landscapes to inform planning.
• Incorporate campaign insights and platform analysis into future planning activities.
• Help prepare media briefs, presentations, and client-facing documents.

• Liaise with account management, creative, strategy, and other teams to ensure campaigns are run accurately, timely, and within budget.
• Engage in client communications regarding campaign status, performance insights, and forthcoming actions.
• Coordinate campaign logistics involving timelines, creative approvals, tracking setups, and other dependencies.
• Manage multiple clients and deadlines while maintaining precision and proactive communication.

Required Qualifications

• Between 2 and 4 years of experience in digital or paid media management, campaign activation, or similar agency marketing roles.
• Proficiency in setting up and managing campaigns using Meta Ads Manager and Google Ads is mandatory.
• Solid grasp of digital advertising fundamentals such as campaign structures, bidding models, budgeting, targeting, placements, creative formats, and performance objectives.
• Proven capability in monitoring campaign progress, pacing budgets, and applying data-driven optimization.
• Strong analytical aptitude for handling campaign metrics, numbers, and detailed reporting.
• Adept at creating insightful reports that convert data into strategic recommendations.
• Familiarity with key digital media metrics including CPM, CPC, CTR, CPV, CPA, ROAS, reach, frequency, and conversion tracking.
• Excellent organizational skills with meticulous attention to detail managing several campaigns, platforms, and client commitments concurrently.
• Effective verbal and written communication skills in English for client and internal interactions.
• Ability to independently own tasks and proactively identify and resolve challenges or opportunities.
• Experience with platforms such as Amazon Advertising, Amazon DSP, LinkedIn Campaign Manager, TikTok Ads Manager, GA4, or Looker Studio is highly desirable.
• Education credentials preferably include a Diploma or Bachelor's degree in Marketing, Communications, Business, Advertising, or a related discipline.

Additional Information

Applicants will receive contact within 72 hours after applying. The typical recruitment cycle lasts about 21 days from the initial interview, with all candidates informed of outcomes. The employer is an equal opportunity organization committed to diversity, inclusivity, and fair employment practices, employing AI screening tools responsibly to support recruiters without replacing human judgment.