Media Planner

About The Media Shop Group

The Media Shop (TMS) is an acclaimed independent media and communications agency that believes impactful results stem from exceptional thinking rather than size. We collaborate with brands to navigate the complex media environment by leveraging clarity, creativity, and smart applications of data and technology. Our efforts rest on strategic precision, profound platform knowledge, and a firm focus on creating significant business outcomes. At TMS, we prioritize our people by cultivating a collaborative, curious, and high-achieving culture where individuals are empowered to own their work, challenge norms, and develop leadership skills. Our independence fuels agility, integrity, and entrepreneurial spirit, enabling teams to act swiftly, think boldly, and produce work they cherish.

Role Summary

We seek a proactive Media Planner to join our expanding agency. In this role, you will determine the optimal combination of digital and traditional media channels to effectively communicate clients' advertising messages to target audiences. Partnering with various stakeholders, you will support the formulation and execution of marketing strategies, deepen your understanding of media's function in enhancing brand equity, and contribute to tangible business results. Additionally, you will play a role in cultivating new business opportunities for TMS.

Responsibilities

• Develop proficiency in media, technology, and research tools and platforms.
• Support media managers in cost estimation and data gathering for strategic planning and recommendations.
• Gain knowledge of the cost structures and purchasing methods for ad spaces across channels such as digital (social, programmatic, search, mobile), print, TV, outdoor, and radio.
• Handle straightforward digital campaign setup and optimization, focusing primarily on social media platforms.
• Understand ad operations within biddable media including display, video, search, and social channels.
• Coordinate with regional media owners to execute localized and regional advertising campaigns.
• Collaborate with key partners across media, social, creative, and public relations to fulfill campaign objectives.
• Discover innovative targeted marketing solutions aligned with client business goals.

Client Management

• Acquire and maintain comprehensive knowledge of client businesses, target markets, competitors, and industry developments.
• Accountable for managing campaign performance and client communications.
• Oversee media booking and material deadlines, ensuring clear communication with clients and creative teams.
• Build and nurture strong relationships with existing key clients.

Optimization and Reporting

• Perform regular, independent analysis of campaign data to refine strategies and enhance performance.
• Provide detailed reports with insights and actionable recommendations.

Qualifications

• Diploma or Bachelor's degree preferably in business, marketing, or advertising.
• At least one year of relevant experience within an agency, digital, or new media industry.
• Strong project management skills with the capacity to prioritize tasks under pressure and tight deadlines.
• Excellent interpersonal abilities and effective teamwork skills.
• Enthusiastic, energetic, and passionate individual.