Media Planner

About the Role

We are seeking a motivated and results-driven Senior Media Planner to oversee and expand digital advertising initiatives on Meta platforms such as Facebook and Instagram. The ideal candidate must be proficient in campaign design, execution, optimization, and reporting with a comprehensive grasp of performance marketing and audience targeting strategies. This role requires autonomy in managing campaigns to ensure efficiency and drive quantifiable business results via data-informed enhancements.

Key Responsibilities

• Develop, implement, and manage advertising campaigns across Meta platforms, including Facebook and Instagram.
• Handle comprehensive campaign setups encompassing audience segmentation, budget distribution, bidding tactics, ad creation, and tracking setup.
• Continuously observe daily campaign performance, delivery pacing, expenditure, and key performance indicators.
• Conduct periodic optimization efforts to enhance metrics such as CTR, CPC, CPM, and engagement.
• Examine campaign analytics and translate findings into actionable steps to boost account performance.
• Liaise with internal teams to align creative assets, tracking procedures, campaign scheduling, and performance reporting.
• Ensure rigorous quality assurance before launching campaigns, covering creatives, tracking URLs, audience configurations, and conversion events.
• Explore expansion strategies involving audience growth, retargeting, lookalike modeling, and performance assessment.
• Proactively resolve delivery challenges, learning limitations, tracking issues, and underperforming campaigns.
• Generate daily, weekly, and monthly performance reports featuring optimization advice and business insights.

Qualifications & Experience

• At least 2 to 3 years of practical experience managing advertising campaigns on Meta platforms.
• Proficient in Meta Ads Manager with demonstrated skills in campaign optimization.
• Knowledgeable about performance marketing KPIs, attribution frameworks, and conversion tracking techniques.
• Experienced in managing campaigns aimed at lead generation, app installs, website traffic, and e-commerce outcomes.
• Familiar with Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences setups.
• Strong analytical capabilities and problem-solving aptitude for interpreting campaign data accurately.
• Skilled in budget oversight and scaling campaigns with high performance.
• Adept at multitasking within a fast-moving environment.
• Effective communication and ability to manage stakeholders.

Candidate Profile

• Preference for candidates located in Bangalore.
• Adaptable to dynamic workplace environments.
• Possesses a strong sense of ownership and meticulous attention to detail.
• Collaborative team player who works well with cross-functional groups.
• Proactive in initiating campaign improvements and driving operational excellence.