Media Manager

Company Background

Starcom is a globally recognized leader in communications planning and media with a legacy spanning over 80 years. Guided by the principle that people are central to all endeavors, the agency leverages data and technology to drive business growth and inspire audiences worldwide. Starcom employs over 7,000 individuals across more than 100 locations globally and collaborates with top-tier clients such as Bank of America, McDonald's, Samsung, and Visa.

Role Overview

The Media Manager will act as the main point of contact between clients and the agency, orchestrating timely and budget-conscious delivery of projects while maintaining high-quality standards. This role demands strong organizational abilities, excellent communication skills, and in-depth knowledge of marketing strategies tailored to client requirements.

Key Duties and Responsibilities

• Lead creation and implementation of media plans for diverse client industries.
• Coordinate closely with reporting managers considering client and agency KPIs.
• Manage multiple projects by prioritizing tasks, meeting deadlines, and innovating media strategies under pressure.
• Collaborate with multifunctional teams to design and execute impactful media campaigns.
• Maintain daily client communication and strengthen business relationships.
• Coach and support junior planners to enhance team performance.
• Ensure quality control over all media planning activities.
• Supervise daily team activities related to client projects.

Technical Expertise and Tools

• Understand client needs thoroughly to formulate media plans encompassing digital and traditional channels.
• Analyze data and market research to inform media decisions.
• Stay informed about industry trends and best practices.
• Proficient with MS Office 365 suite including Word, Excel, PowerPoint, and Teams.
• Experienced with media planning and buying platforms such as Z/X Plan, ETAM, Statex, Global Web Index, Euromonitor, WARC, Similar Web.
• Knowledgeable about digital planning tools like DV360, Google Ads, Meta Business Manager, Snapchat Ads Manager, Twitter Ads Manager, and TikTok Ads Manager.
• Commercially savvy with focus on ROI for clients and agency efficiency.
• Strategize channel activation aligned with communication plans.
• Lead projects addressing media strategy, consumer insights, business challenges, competition analysis, media selection, budgeting, and scheduling.
• Oversee accuracy and quality of documents prepared by support staff.

Business Acumen and Leadership

• Comprehensive understanding of the media industry and media planning’s role.
• Demonstrated project management with capability to handle clients, stakeholders, and deadlines.
• Measure media plan ROI and manage internal teams plus external vendors effectively.
• Ensure quality control and make necessary improvements in media outputs.
• Regularly present media trends and insights to clients.
• Develop channel-specific strategies for online and offline platforms.
• Build strong relationships with media owners and understand media marketplace opportunities.

Innovative and Analytical Approach

• Think strategically, creatively, and analytically to identify and capitalize on new opportunities.
• Communicate, present, and negotiate effectively.
• Drive continuous improvements in processes.

Leadership and People Skills

• Encourage feedback and self-awareness to foster personal growth.
• Promote effective teamwork and proactive collaboration.
• Communicate clearly and confidently.
• Respect diverse perspectives and foster inclusive relationships.
• Engage peers and clients personally to build rapport.
• Proactively resolve issues with contingency planning.
• Build a culture of trust among colleagues and clients.

Personal Qualities

• Take responsibility for decisions and consequences maturely.
• Adjust performance based on feedback showing agility and flexibility.
• Embrace new ideas and persistently pursue high-impact goals.
• Demonstrate a growth mindset and commitment to personal development.
• Challenge the status quo constructively and take calculated risks.
• Maintain integrity, humility, resilience, and optimism during challenges.

Qualifications

• Bachelor's degree in marketing, advertising, or a related discipline.
• 5 to 7 years’ experience in media planning or similar roles, preferably with portfolio management.
• Proven leadership and mentoring experience of planning teams.
• Strong organizational skills and ability to multitask under pressure.
• Digital certifications from major platforms such as Meta, Google, Snapchat, LinkedIn, Twitter, etc.

Additional Information

Reference Code: R-2531L-790