Media Buyer

About Talent Match Africa

Talent Match Africa links seasoned professionals across Africa with global employers from regions including the USA, Australia, the UK, India, and Europe. Since 2016, the company has delivered employability solutions spanning technology, finance, digital marketing, graphic design, and more. There are multiple permanent career opportunities within South Africa and Kenya, partnering with prestigious international firms.

Role Overview

The Media Buyer will be responsible for facilitating the planning, purchasing, overseeing, and improving of direct-to-consumer advertising campaigns, with an emphasis on traditional and linear television platforms. The position requires utilization of media buying platforms, evaluation of campaign metrics and station logs, management of media inventories, and cooperation with media partners to deliver campaigns efficiently, meeting budget requirements.

Key Accountabilities

• Oversee direct-to-consumer media campaigns, particularly on traditional and linear TV channels.
• Design and implement TV media purchase strategies aligned with campaign goals and financial plans.
• Operate media buying software such as Core, Mediaocean, Strata, or equivalent tools.
• Interpret station logs and campaign analytics to assess media delivery effectiveness.
• Engage with station contacts and nurture media partner relationships.
• Track campaign outcomes and uncover avenues for enhancement.
• Present data-supported recommendations to boost campaign performance and fulfillment.
• Administer media budget, purchasing inventory, and maintain comprehensive campaign documentation.
• Collaborate closely with internal teams and external media representatives to guarantee smooth campaign execution.

Qualifications & Experience

• Between three to five years of pertinent experience in media buying, preferably within media agencies or direct-to-consumer settings.
• Proven background in agency-side media buying, with a strong focus on TV and D2C/eCommerce environments.
• Experience with Direct Response TV (DRTV) campaigns is a significant plus.
• Proficiency in using Core, Mediaocean, Strata, or analogous media purchasing platforms.
• Deep understanding of TV media buying processes, including station logs, outreach, campaign supervision, and optimization techniques.
• Familiarity with managing media budgets and controlling buying inventories.
• Strong analytical capability combined with organizational and reporting expertise.
• Excellent communication skills and ability to maintain professional relationships.
• Meticulous attention to detail and accuracy in all tasks.
• Comfort handling multiple concurrent campaigns efficiently in a dynamic setting.
• Mindset focused on performance and data-driven analysis.
• Willingness and ability to work from 4:00 PM to 1:00 AM East Africa Time (EAT).

Success Factors

• Excellent knowledge of traditional television and linear media buying landscapes.
• Strong commercial acumen managing budgets, inventory, and campaign metrics.
• Analytical and results-focused approach to optimizing media performance.
• Exceptional organizational skills with high attention to detail.
• Capability to develop and sustain positive relations with media stations and partners.
• Proactive identification of opportunities to elevate campaign results.
• Effectiveness in managing multiple assignments and deadlines in a fast-paced environment.

Work Location

This position is located onsite in Nairobi, Kenya.

Diversity and Inclusion

Hiring decisions emphasize your experience, skill set, and enthusiasm plus your potential contributions to client companies and culture. Applicants are encouraged to share their preferred pronouns and disclose any accommodations needed during the interview procedure.