Marketing Specialist

About Dal

Dal is a RegTech SaaS company born in Saudi Arabia, specializing in delivering compliance and governance solutions tailored for the financial sector. Our offerings include AML, KYC, KYB, CRM, and risk management products designed to empower financial institutions and FinTech firms to launch, expand, and maintain compliance effortlessly. Our scalable, API-based platform integrates seamlessly within the Saudi financial marketplace and supports Vision 2030 initiatives.

Role Overview

This position centers on shaping how Dal's products are communicated and positioned, with particular focus on articulating clear value and encouraging product adoption. The individual will lead go-to-market strategies, develop product messaging and narratives, and enhance Dal's visibility through events and market engagement.

Primary Responsibilities

• Craft consistent and compelling product positioning and messaging for market clarity.
• Design and implement go-to-market strategies for launches, feature rollouts, and expansion.
• Create customer success stories and case studies highlighting product impact and benefits.
• Perform market, customer, and competitor research to guide product and market decisions.
• Generate supporting materials such as presentations and messaging content to aid sales and business development.
• Represent Dal at events and industry forums to boost brand presence and articulate product value.
• Manage campaigns aimed at raising awareness, engagement, and adoption.
• Collaborate cross-functionally to synchronize product direction and market strategies.
• Track performance metrics of initiatives and refine messaging and tactics based on insights.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related disciplines.
• Background in Product Marketing, Growth, Brand, or related roles within B2B SaaS, FinTech, or RegTech environments.
• Proven capability to simplify complex products into clear value propositions.
• Hands-on experience in executing go-to-market plans, launches, and campaign management.
• Strong storytelling aptitude for developing compelling narratives and case studies.
• Ability to thrive in a fast-moving startup setting with significant ownership.
• Proficiency in written and spoken Arabic and English.

Additional Application Details

Applicants are requested to submit a Product Marketing Case Study demonstrating strategic thinking and creativity as part of the recruitment process. The case details and submission instructions are provided separately.

Benefits

• Competitive salary package with potential equity sharing and premium health insurance.
• Opportunities for professional growth within a rapidly expanding company.
• Meaningful contribution to a vital and evolving industry.
• A cooperative, energetic environment valuing ownership and continuous development.