Marketing Specialist

Company Overview

Notewise is a widely-used note-taking and personal knowledge application catering to millions globally. Initially renowned for its advanced digital handwriting capabilities on mobile and tablet devices, Notewise now enables users to capture ideas, work with documents, visualize thoughts, and leverage AI to deepen understanding of their notes and knowledge base. The app has earned accolades such as the Google Play Best of 2024 and an Apple Design Award nomination. As it steps into a new phase redefining note-taking with AI, it seeks fresh talent to drive its growth.

Role Overview

As a Marketing Specialist at Notewise, you will spearhead efforts in expanding the app's visibility and user acquisition across app stores, organic search, and paid digital platforms. Your expertise will focus on enhancing App Store Optimization (ASO), Search Engine Optimization (SEO), product messaging, paid media campaigns, and continuous performance improvement.

Key Responsibilities

• Lead and refine ASO strategies covering app store listings, keyword selection, messaging, creative assets, localization, and experimental testing on the App Store and Google Play.
• Interpret data from app stores, user acquisition, and behavioral analytics to uncover and capitalize on growth prospects, boosting app discoverability, conversion rate, and download counts.
• Develop SEO strategies and optimize product positioning and messaging across multiple acquisition channels.
• Manage and optimize paid advertising campaigns on platforms including Google Ads, Apple Ads, Meta, TikTok, among others.
• Conduct hypothesis-driven experiments and iterative testing on messaging, creative content, app store assets, and user acquisition funnels.
• Collaborate closely with product management, design, and content teams to design and execute marketing campaigns and growth initiatives.

Candidate Profile

• Possess strong analytical abilities and problem-solving skills, with comfort in handling data, metrics, and experimentation.
• Exhibit well-developed product intuition, understanding how messaging, positioning, and user needs drive growth.
• Bring proven practical experience in ASO, SEO, product messaging, and digital promotion.
• Think critically with a hypothesis-testing mindset, utilizing results for ongoing improvement.
• Blend analytical rigor with creative copywriting skills, visual communication, and insight into user intent.
• Demonstrate hands-on, proactive work habits, attention to detail, and accountability from analysis to execution.

Qualifications

• Minimum 2 years professional experience in marketing, growth hacking, ASO, user acquisition, or related domains.
• Proficient in ASO processes including store listing optimization, keyword research, conversion uplift, and experimental design.
• Strong competence in data analysis and using data-driven insights to enhance marketing efforts.
• In-depth understanding of SEO, product positioning, and messaging tactics.
• Experience running paid acquisition campaigns using Google Ads and other platforms such as Apple Ads, Meta Ads, or TikTok Ads.
• History of marketing consumer-facing digital products or mobile applications.
• Excellent written communication skills and meticulous attention to detail.

Educational Background

Possession of a Bachelor's degree or equivalent qualification is required.