Marketing Specialist

Job Overview

Join our team in Al Ain, Abu Dhabi as a dynamic Marketing Specialist dedicated to crafting and executing comprehensive marketing strategies beyond basic social media presence. This full-time onsite role involves a structured 6-day workweek with Friday remote working and a 9-hour shift including a one-hour break.

Key Responsibilities

• Design and structure marketing plans that align with brand objectives and sales targets.
• Transform marketing concepts into concrete, actionable initiatives.
• Coordinate campaign planning, product launches, promotional activities, and seasonal marketing efforts.
• Produce engaging social media content, including filming and generating innovative creative ideas.
• Participate in content production processes like shoots and development of format-specific media such as Reels, TikToks, and stories.
• Manage and prepare social media content schedules to reflect the overall marketing strategy.
• Collaborate closely with content creators, graphic designers, and team members to ensure seamless project execution.
• Delegate and monitor marketing duties, ensuring priorities and deadlines are adhered to.
• Develop detailed timelines for campaigns, guaranteeing timely completion of deliverables.
• Maintain consistent branding and messaging across all marketing content and activities.
• Track and assess campaign performance to inform improvements in future marketing endeavors.
• Spot new marketing opportunities and propose ideas to amplify brand visibility, engagement, and revenue.
• Remain informed about market dynamics, competitor actions, social media trends, and customer behavior patterns.
• Take full responsibility for marketing projects from inception through implementation to review.

Qualifications and Skills

• At least two years of verifiable marketing experience is required.
• Strong capability in marketing strategy formulation, campaign organization, and execution prowess.
• Proficiency in social media content creation with hands-on filming experience and creative input.
• Knowledgeable in platforms such as Instagram, TikTok, Snapchat, among others.
• Experienced in devising and managing marketing schedules and campaign calendars.
• Effective coordination skills to lead projects collaboratively with creative teams.
• Fluent communication abilities in Arabic and English; additional languages are advantageous.
• Preferably holds a university degree in Marketing, Business, Communications, or a related discipline.
• Excellent organizational and time management aptitude.
• Creativity combined with strategic thinking capabilities.
• Competency in handling multiple projects and meeting deadlines concurrently.
• Analytical approach to evaluate marketing outcomes and suggest enhancements.
• Highly proactive, responsible, and capable of independently managing projects.

Desired Profile

We seek a professional who comprehends full-spectrum marketing—from strategic planning to content development and project execution. The candidate should be structured, creative, proactive, and results-focused, capable of integrating business goals into effective marketing campaigns while fostering collaboration and continuous improvement.

Job Details and Schedule

• Workdays: Six days weekly with Saturdays off.
• Fridays dedicated to online/remote work.
• Daily schedule of 9 hours including one hour for breaks.