Marketing Performance & Operations Manager

About Singtel

Singtel integrates cutting-edge technology with meaningful impact. We’re crafting a future-ready, AI-centric telecommunications company that connects people, enterprises, and communities via reliable networks and next-generation innovations. Our offerings span mobile, broadband, entertainment, lifestyle, AI, 5G+, cloud, cybersecurity, data centers, and digital platforms, empowering how millions experience life and work.

Role Overview

In the position of Marketing Performance & Operations Manager, you will lead the advancement of B2B digital marketing by harnessing data, AI, and marketing technologies. Your efforts will accelerate campaign rollouts, elevate marketing efficiency, and produce measurable commercial results.

Key Responsibilities

• Oversee full lifecycle management of B2B digital marketing initiatives across paid media, email, LinkedIn, web platforms, CRM, and marketing automation tools.
• Guide go-to-market campaign strategies from inception through optimization, reporting, and performance review.
• Champion demand generation, lead nurturing, and Account-Based Marketing programs to enhance engagement and pipeline conversion.
• Handle paid media campaign operations covering audience targeting, budget pacing, tracking, monitoring, and optimization.
• Manage email campaigns including segmentation, setup, testing, deployment, and performance tuning.
• Administer LinkedIn marketing operations—both organic and paid—including content planning, platform coordination, and performance analysis.
• Support website management and continuous improvement, including SEO/AEO, content updates, campaign readiness, user journey enhancements, and analytics.
• Drive CRM, marketing automation, and MarTech workflows focused on lead generation, nurturing, account engagement, lead routing, and MQL/SQL advancement.
• Monitor campaign metrics and build dashboards translating data into actionable recommendations and measurable business outcomes.
• Leverage AI tools such as ChatGPT, Microsoft Copilot, Gemini, or equivalents to enhance content creation, campaign execution, reporting, and workflow automation.
• Research and apply emerging AI applications to boost marketing productivity and operational workflows.
• Establish strong marketing governance through accurate tracking, standardized UTM usage, data integrity, and performance measurement.
• Collaborate cross-functionally with sales, product marketing, regional teams, agencies, and vendors to deliver integrated campaigns on schedule and budget.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Between 5 and 7 years’ experience in B2B digital marketing, marketing operations, demand generation, or performance marketing.
• Comprehensive knowledge of B2B marketing strategies, lead generation, ABM, campaign optimization, and performance measurement.
• Practical experience managing operations across paid media, email marketing, LinkedIn, and website channels.
• Proficiency with CRM systems, marketing automation platforms, and MarTech workflows geared towards lead management and progression.
• Experience applying AI tools to heighten marketing efficiency, campaign execution, and data insights.
• Understanding of SEO/AEO principles, digital customer journeys, and website performance optimization.
• Strong analytical skills enabling interpretation of campaign data to guide actionable business decisions.
• Exceptional project and stakeholder management capabilities, with experience juggling multiple campaigns concurrently.
• A proactive, data-driven mindset with a passion for leveraging AI, MarTech, and digital innovation to push business growth.

Join Us

Seize significant opportunities and accelerate your professional development by joining Singtel’s dynamic environment. Begin your journey to impactful marketing leadership today.