Marketing Manager - UAE

Overview

Capital.com considers the UAE its most significant and intricate market within the MENA region. This role demands full ownership of UAE marketing performance as an individual responsibility, managing daily plans, local channels, and partnerships while supporting regional performance activities. The Head of Marketing, MENA provides strategy, brand direction, and regional budgeting, with execution and results oversight entrusted to you.

Key Responsibilities

• Take direct accountability for the day-to-day marketing results in the UAE, viewing commercial outcomes as your personal responsibility rather than part of a shared regional goal.
• Implement the UAE segment of the broader regional marketing strategy set by the Head of Marketing, MENA, modifying tactics based on local market dynamics within approved budgets and branding guidelines.
• Oversee management of local brand activations, out-of-home advertising, television, radio, podcasts, affiliate marketing, and influencer partnerships in the UAE. Coordinate closely with central Centres of Excellence who ensure execution standards and quality.
• Monitor brand health and digital reputation metrics specific to the UAE market, proactively identifying issues before they impact performance metrics.
• Advise the Head of Marketing, MENA on reallocations and trade-offs in budget and channels for UAE marketing with well-founded justifications rather than merely requesting approvals.
• Promptly report any regulatory, cultural, or reputational challenges unique to Dubai to the Head of Marketing, MENA and relevant Centres of Excellence leads, providing factual and early alerts.
• Establish and nurture daily working relationships with UAE-based agencies, media outlets, and partners to enable swift and informed local decisions.
• Coordinate with agencies or assign junior marketing personnel dedicated to UAE as determined by market requirements.
• Assist the Head of Marketing, MENA in supporting other markets as needed, especially focusing on performance marketing across the region.

Candidate Requirements

Industry Experience

• Minimum of five years in marketing execution or budget ownership for a market/channel within regulated consumer sectors, preferably in financial services, fintech, or brokerage.
• In-depth familiarity with UAE-specific marketing channels such as OOH, TV, radio, podcasts, affiliates, influencers, and local sponsorships.
• Solid understanding of the Securities and Commodities Authority (SCA) framework and UAE marketing regulations, with a disciplined approach to compliance verification.

Problem Solving Skills

• Adept at identifying which local marketing opportunities align with approved strategy and risk parameters.
• Ability to make timely and informed decisions within your authority, recognizing when Head of Marketing, MENA approval is necessary.
• Analytically seek root causes for underperforming channels rather than simply increasing expenditure.

Collaboration and Influence

• Engage constructively with Centres of Excellence to maintain execution standards without circumventing them.
• Manage agencies, media relationships, and partners with full ownership over outcomes.
• Communicate risks proactively and early, avoiding delayed explanations.

Mindset and Work Style

• Own UAE as your market while recognizing the Head of Marketing, MENA holds final approval authority.
• Operate effectively within defined boundaries while advocating for necessary market adaptations.
• Exhibit humility combined with strong accountability, taking responsibility for both success and shortcomings.
• Proficiency in both Arabic and English languages is mandatory.

Compensation and Benefits

• Competitive salary reflective of skills and expertise.
• Balanced work-life culture emphasizing wellbeing beyond working hours.
• Annual performance-based bonus recognizing achievements.
• Generous paid time off policies for rest and personal renewal.
• Employee referral incentives rewarding team growth contributions.
• Comprehensive health insurance and pension schemes with localized benefits.
• Opportunity to work remotely from anywhere globally for up to 30 additional days annually, subject to certain restrictions.
• Two extra paid volunteer days yearly to support community and charitable activities.

Additional Information

Artificial intelligence (AI) technology may be utilized during the recruitment phases for screening applications, resume analysis, and evaluating responses; however, these tools complement but do not replace human decision-making. Final employment decisions remain the prerogative of human recruiters. Candidates interested in details about data processing practices may request further information.