Marketing Manager

About the Company

Delicious Food Company, based in Makkah Al-Mukarramah, is a rising leader in the Food & Beverage industry renowned for excellence, quality, and integrity. The company prioritizes fresh, locally sourced meat and poultry, avoiding frozen and imported products to ensure healthier, tastier dining options. It operates multiple brands including Lamma (fresh fast food), Shwayet Moqamar (premium grilled chicken), and Shayty (authentic tea), combining modern Saudi culinary heritage with high food safety standards. The firm aligns with Saudi Vision 2030 by responsibly expanding and continuously enhancing quality.

Key Responsibilities

• Design and implement comprehensive marketing strategies integrating both traditional and digital approaches.
• Define target audiences and study their behaviors and needs to tailor marketing efforts.
• Keep track of market trends and competitor actions to identify new growth opportunities.
• Oversee management of the restaurant’s social media platforms including Facebook, Instagram, Twitter, and TikTok.
• Create appealing and innovative content such as photos, videos, and posts to engage customers.
• Manage paid advertising campaigns on digital channels and assess their effectiveness.
• Optimize the restaurant's visibility in search engines and handle website maintenance.
• Plan and supervise traditional marketing campaigns including print ads, billboards, and TV commercials.
• Organize promotional events both on-site and externally, collaborating with local media to boost brand presence.
• Develop customer loyalty initiatives and reward programs to build stronger client relationships.
• Address customer feedback and inquiries promptly across digital platforms.
• Analyze client opinions and reviews to improve service quality.
• Utilize tools like Google Analytics to monitor marketing campaign performance and prepare regular reports.
• Offer recommendations based on data analysis to refine marketing tactics.
• Collaborate closely with restaurant staff, chefs, and operations teams to ensure campaigns are executed effectively and creatively.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
• At least five years of experience in digital or general marketing, including minimum two years within the restaurant or hospitality sector.
• Proficient in managing social media platforms and digital marketing tools.
• Strong understanding of search engine optimization basics and data analysis methodologies.
• Creative mindset capable of generating unique and captivating marketing concepts.
• Excellent communication skills to effectively engage with teams and customers.
• Ability to handle multiple simultaneous projects and thrive under pressure meeting deadlines.