Marketing Manager B2B Online

Role Overview

This position centers on advancing our marketing strategies, overseeing their execution, and managing the marketing budget with a focus on effective B2B online campaigns.

Key Responsibilities

• Develop and refine overall marketing strategies while continuously monitoring their effectiveness.
• Manage and allocate the marketing budget responsibly.
• Lead impactful marketing projects and initiatives across multiple channels including social media, search engine advertising, and search engine optimization.
• Analyze campaign results using tools like Google Analytics and HubSpot, applying insights for continuous improvement.
• Coordinate with external agencies and freelance marketing professionals to enhance campaign execution.
• Maintain and optimize the company's online presence across multiple platforms, including the corporate website.
• Create tailored content aimed at target audiences for diverse platforms.
• Collaborate closely with sales and other departments to align marketing strategies and boost customer engagement.

Required Qualifications and Skills

• Broad theoretical and practical expertise in marketing.
• Several years of experience in B2B online marketing with proven success in planning and executing campaigns.
• Strong leadership abilities in managing marketing teams and projects.
• Proficiency in marketing analytics and management.
• Sound knowledge of graphic design and design principles.
• Advanced skills using Google Ads, Google Analytics, and HubSpot.
• Fluency in German and excellent written and spoken English communication skills.
• A proactive, hands-on approach combined with strategic and analytical thinking.

Additional Preferred Experience

• Background in B2B software sector marketing.
• Experience with content marketing management.
• Familiarity with WordPress, Brevo, and major social media platforms.

Benefits and Work Environment

• Rapid personal development through exposure to a dynamic workplace with significant individual responsibilities and continuous learning.
• Engaging role within a growing venture characterized by start-up culture.
• Short decision-making processes, flat hierarchy, and collaborative team environment.
• Attractive salary packages.
• Highly motivated work atmosphere.

Application Process

If you are eager to grow alongside us and elevate your career, please submit your complete application materials (cover letter, CV, certificates) mentioning your earliest availability to the provided email contact.