Marketing Manager

About BlackBay Lawyers

BlackBay Lawyers is a rapidly expanding specialist litigation firm based in Sydney CBD, experiencing a 96% annual growth rate. Since its inception in 2022, the firm has earned recognition as Australian Boutique Firm of the Year in both 2024 and 2026, and is the first Australian law firm to achieve Great Place To Work Certification™. The firm serves ASX-listed companies, founders, boards, and senior executives with expertise in complex commercial litigation, employment litigation, and defamation. BlackBay's lawyers have a strong media presence through television, press, and legal outlets, solidifying its position as a leading digital presence in the Australian legal market.

Role and Responsibilities

Seeking a Marketing Manager to take complete charge of BlackBay's marketing operations. Reporting directly to the Director of Strategy & Growth and collaborating closely with the Client Experience Team and senior leaders, this position carries authority and scope comparable to a Head of Marketing, with rapid growth potential.

• Fully own the marketing function as the firm's senior-most marketing professional.
• Advise leadership commercially on branding, sales pipeline, and market positioning.
• Manage and allocate the marketing budget independently.
• Oversee the website, search engine performance, and LinkedIn presence, ensuring accountability for results.
• Produce the firm's video podcast, the BlackBay Brief.
• Develop and maintain a referral network for the firm.
• Lead recruitment marketing and manage the employer brand amid continuous hiring.
• Report marketing function performance and growth contributions to senior management.
• Establish systems, processes, and a team to grow the marketing function alongside the firm.

The approach encourages hypothesis-driven testing of ideas across channels, campaigns, events, and partnerships, with a responsive budget and minimal approval layers. Emphasis is on measured evidence rather than hierarchy or tenure. This role goes beyond campaign execution, focusing on development and scaling in an accelerating firm.

Who Should Apply

• Professionals with six or more years in marketing, including at least two years within professional services (law, accounting, consulting, or financial services).
• Experience leading end-to-end marketing functions with budget ownership.
• Ability to work via hypothesis formation, rapid testing, scaling successes, and terminating ineffective efforts.
• Exceptional writing skills suited for audiences such as general counsel, HR directors, boards, and journalists.
• Competence with digital platforms including websites, search, LinkedIn, and marketing automation tools.
• Familiarity or eagerness to quickly learn AI tools to enhance marketing efforts.
• A desire to build and expand marketing capabilities rather than just maintain existing structures.
• Comfort with being the senior decision-maker on the firm's market approach.
• Expectations for career progression and compensation aligned with performance rather than length of service.

Knowledge of NSW solicitor advertising and conduct regulations is advantageous but not mandatory, as training will be provided.

What You Will Receive

• Immediate ownership of the firm’s marketing function.
• A genuine and committed marketing budget with autonomy over allocation.
• Funding to test initiatives across paid, organic, events, and partnerships, with scalable support for successful tests.
• Direct engagement with firm leadership allowing swift market impact.
• A clear advancement path from Marketing Manager to Head of Marketing and beyond aligned with firm growth.
• Access to enterprise AI tools and resources for developing a comprehensive marketing technology stack.
• Support to cultivate a personal professional profile in the market.
• Compensation that progressively reflects your influence, responsibility, and the team you lead.
• A collaborative, ego-free workplace with high standards and certified positive culture.
• A sustainable long-term career opportunity within a rapidly growing firm.

Additional Information

Confidential inquiries are welcome. Applicants do not need to be actively seeking a new role to explore this opportunity.