- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About Fine Tours Group
Fine Tours Group (FTG) is a technology-driven travel company experiencing rapid expansion, operating across New Zealand and Australia. The company offers highly customized travel advice to customers, ensuring unforgettable experiences while promoting New Zealand and Australia globally.
Role Overview
The Marketing Manager for New Zealand will lead hands-on marketing initiatives focused on acquiring B2C customers and supporting growth. This role entails owning the marketing strategy, brand implementation, organic content, and commercial website merchandising tailored to the New Zealand market. The position entails converting company priorities and market insights into effective go-to-market plans.
Key Responsibilities
- Design and manage the marketing strategy and plan specifically for New Zealand, targeting key markets, products, and seasonal trends, with a focus on high-value commercial opportunities driven by customer data and market demand.
- Collaborate with the Product team to transform market opportunities into clear customer propositions and lead integrated campaigns, product launches, and promotional activities from initial briefing through commercial evaluation.
- Define priorities for brand, content, social media, and editorial activities. Direct strategies for organic search (SEO) and AI-powered content discovery to ensure brand consistency, accuracy, and relevance.
- Manage commercial objectives pertaining to the New Zealand website portfolio by overseeing product placement, merchandising, and user experience improvements to maximize conversion rates.
- Track performance metrics such as inquiries, bookings, sales, and conversions relative to the marketing plan. Liaise with Sales and Product teams to evaluate performance and adapt marketing approaches as necessary.
Candidate Requirements
- Minimum of 5 years of experience in integrated marketing, brand strategy, digital content, product marketing, or growth-driven roles, preferably within travel, tourism, or high-consideration consumer goods sectors.
- Strong commercial acumen with the ability to translate data insights and customer demand into actionable commercial strategies and campaign plans.
- Deep understanding of digital marketing including organic search, acquisition channels, customer journey optimization, and web merchandising techniques.
- Demonstrated ability to lead end-to-end multi-channel campaigns, product launches, and brand initiatives.
- Excellent cross-functional leadership skills, with experience coordinating shared specialist teams, external agencies, and internal stakeholders without necessarily executing specialist tasks personally.
Why Join Fine Tours Group?
- Opportunity to contribute meaningfully to delivering exceptional travel experiences in New Zealand and Australia.
- Work in a congenial, supportive, and collaborative atmosphere where achievements are recognized and celebrated.
- Benefits include a hybrid working model, travel perks, complimentary breakfast, birthday leave, and participation in a company social club.
Additional Information
Joining FTG means becoming part of a diverse and passionate team unified to offer superior travel experiences in New Zealand and Australia.