Marketing Manager

Overview

Join ADCB as a Marketing Manager and become part of a diverse and inclusive community where your unique contributions and professional growth are highly valued. Within the Retail Banking Group (RBG), you will support retail and micro-business customers by delivering expert financial advice and a suite of conventional and Shari’ah compliant banking products. The team is committed to digital innovation aimed at enhancing customer service excellence in UAE banking.

Key Responsibilities

• Lead marketing communications independently and implement marketing campaigns while developing and managing digital marketing strategies to meet business objectives, ensuring internal stakeholder satisfaction, ROI, and brand awareness.
• Oversee key marketing projects from initiation to completion, applying effective project management practices and monitoring budgets diligently to maximize marketing investment returns through strong negotiation.
• Coordinate and maintain the marketing calendar for assigned customer accounts, aligning planned activities with actual execution.
• Ensure compliance with all Standard Operating Procedures (SOPs) including briefing, sign-offs, budgeting, media planning, and traffic management to guarantee timely and quality execution.
• Collaborate with business stakeholders to understand their challenges and deliver targeted marketing initiatives ensuring seamless campaign delivery.
• Develop the strategic marketing plan and calendar for new business areas within assigned accounts.
• Manage all marketing-related activities for assigned accounts from planning to agency coordination, internal approvals, production and media strategies, ensuring alignment with business goals and budgets.
• Drive digital marketing strategies across all campaigns, ensuring alignment with business goals and timely roll-out of digital projects.
• Design and oversee social media strategies, enhancing website content, design, and conversion rates to support business objectives.
• Secure necessary approvals before production, ensuring adherence to quality standards and deadline requirements.
• Provide weekly updates to department leadership including data on campaign effectiveness, cost savings, media reporting, marketing spend, and competitor tracking.
• Engage and manage relationships with approved external suppliers to guarantee maximum value, quality standards, and creative integrity.
• Monitor and control advertising and promotional budgets allocated to product programs.
• Ensure people management policies are followed, optimizing both personal and team contribution to business goals.
• Lead and motivate team members to meet objectives and deliver the business plan in accordance with company policies and standards.
• Implement departmental policies and procedures, ensuring consistent service quality to all customers and stakeholders.
• Promote a culture of change and continuous improvement aligning with the bank’s standards and values.
• Uphold ADCB’s Service Standards in all internal and external interactions demonstrating the organizational promise.

Candidate Profile

• Minimum six years’ experience in a comparable marketing role within a respected organization.
• University degree in Business or Marketing.
• Proficiency in Arabic language is mandatory.
• Background knowledge of advertising and marketing principles.
• Proven experience in corporate marketing roles demonstrating strong planning, analytical thinking, and time management skills.
• Effective communication skills in English; Arabic proficiency is advantageous.
• Competent with Microsoft Office suite.

Compensation and Benefits

• Salary range: AED 24,500 to AED 36,500 monthly, with eligibility for variable pay incentives.
• Comprehensive benefits including premium medical insurance, group life and personal accident coverage, paid leave and airfare allowances, preferential loan rates, staff discounts, and education assistance for children at designated levels.
• Flexible work arrangements and remote work options, contingent on eligibility and job demands.
• Opportunities for continuous learning through instructor-led courses, e-learning, on-the-job training, and professional development programs.

Additional Information

ADCB is committed to fostering a respectful, supportive, and disciplined workplace culture that aligns with your career goals and personal development aspirations.