Marketing Lead

About Patagonia

Patagonia is a distinctive outdoor apparel company driven by a mission to protect our planet, operating as a certified B Corporation. Founded in 1973 by Yvon Chouinard, it dedicates 100% of its profits to environmental activism. The company maintains offices worldwide, including one in Tāhuna Queenstown, New Zealand. Patagonia values simplicity, utility, and integrity, focusing on building the best products while advocating for environmental justice and equity.

Role Overview

The Marketing Lead position, based in Queenstown, centers on ensuring seamless execution of Patagonia's marketing strategies across Aotearoa New Zealand. This role coordinates marketing campaigns, communications, and brand experiences across retail, wholesale, ecommerce, and events, ensuring local relevance and global consistency. Reporting to the Marketing & Impact Manager NZ and collaborating with the ANZ team, the incumbent manages key workstreams to infuse clarity and momentum into marketing operations.

Key Responsibilities

• Facilitate timely and brand-aligned delivery of marketing campaigns and initiatives within New Zealand.
• Oversee marketing operations including seasonal campaign calendars, asset workflows, and coordination across multiple channels.
• Support cohesive execution of marketing efforts in retail, wholesale, and ecommerce to maintain a high-quality brand presence.
• Serve as a central connector among diverse teams, driving alignment and clarity amidst multiple priorities.
• Continuously enhance marketing efficiency by identifying and implementing process improvements.

Candidate Profile

• Experience in marketing coordination, campaign execution, or marketing operations.
• Exceptional organizational skills capable of juggling various priorities while maintaining attention to detail.
• Effective communicator who builds and maintains strong inter-team relationships.
• Comfortable both supporting behind the scenes and taking ownership as needed.
• Problem-solving aptitude with a passion for optimizing systems and workflows.
• Skilled at influencing others without formal authority to achieve goals collaboratively.
• Adaptable, curious, and eager to learn new tools and methods.
• Aligned with Patagonia's mission and engaged with the communities it serves.

Equal Employment Opportunity Statement

Patagonia is committed to equal opportunity employment and actively fosters a diverse and inclusive workplace. It prohibits discrimination based on race, religion, colour, gender (including pregnancy or related conditions), sexual orientation, gender identity or expression, age, or disability. The company embraces the uniqueness of its workforce and champions justice, equity, and inclusion within the organization and beyond.

Accessibility and Support

To ensure accessibility in the hiring process, candidates requiring accommodations can contact the recruitment team for assistance.

Benefits

Patagonia offers competitive benefits tailored to each role, which may include environmental internships, employee discounts, clothing allowances, charity donation matching, and other perks.

Application Note

Applicants should provide a cover letter expressing their passion for community, environment, and caregiving, along with information about their outdoor activities.