Marketing Lead

About the Role

We are assembling an ethical technology infrastructure and seek a Marketing Lead to amplify our brand’s presence. In this pivotal role, you will shape our brand voice, cultivate creator partnerships, and spearhead authentic marketing efforts to expand our impact.

Key Responsibilities

• Develop and execute marketing campaigns and content plans aligned with online culture and trends.
• Identify and onboard user-generated content creators, influencers, and commentators matching our target demographics.
• Maintain bold messaging when critiquing major tech companies, ensuring all communications are legally vetted.
• Oversee and enhance the brand's visibility across multiple social media platforms.
• Engage actively with customers through social media and community channels.
• Coordinate with freelance content creators such as video editors and designers to sustain a steady supply of quality content for both owned channels and collaborations.
• Contribute hands-on support by editing videos or designing graphics using tools like Canva when necessary.
• Conduct strategic outreach to potential partners and influencers aligned with our mission.
• Cultivate relationships with journalists and podcasters who focus on ethical technology to secure earned media coverage, driving user growth beyond 160,000 users impacted through PR.
• Plan and coordinate participation in prominent events such as MozFest or WebSummit, facilitating meaningful connections and content capture.
• Measure and analyze key performance indicators like app downloads, daily active users, user-generated content volume, engagement rates, and follower growth.
• Monitor community feedback daily and adapt messaging strategies promptly in response to shifts in sentiment.

Candidate Requirements

• A mission-driven individual passionate about ethical technology that prioritizes people over exploitation.
• A digital native well-versed in social media trends, meme culture, and viral growth tactics.
• An obsession with growth and distribution; capable of rapidly iterating on marketing approaches and amplifying successful ones.
• Comfortable with analytics, automation, and modern marketing software to drive efficiency.
• Demonstrated leadership that balances delegation with the ability to directly produce creative assets.
• Exceptional written communication skills able to adapt tone for various platforms, from witty social captions to thoughtful LinkedIn articles.
• Excellent relationship-building skills for pitching media, managing creators, and liaising with event organizers.
• Analytically minded while empathetic; adept at identifying and adapting proven marketing strategies.
• Highly adaptable in a fast-moving startup environment, ready to wear multiple hats.
• Brings positivity and fosters a collaborative atmosphere within the team.
• Prior marketing or social media management experience preferred; experience in AI, SaaS, influencer marketing, or earned media/PR highly advantageous.
• Native or fluent English proficiency required; Arabic language skills considered a significant plus.

Perks and Benefits

• Opportunity to contribute to building ethical technology infrastructure, supporting purposeful innovation against conventional unchecked scaling.
• Join a dynamic, young, and driven team operating with agility and shared values alongside company founders.
• Enjoy flexible remote work arrangements paired with competitive compensation that values health and work-life balance.

Additional Application Instructions

Submit your resume along with a brief response to the following:

1. Explain your personal motivation for supporting the development of ethical infrastructure.
2. Recommend three influencers or creators from distinct audience segments suitable for Thaura, detailing for each why they fit the brand and outlining a succinct 2-3 sentence pitch on behalf of Thaura.