Marketing Executive

Position Overview

We are hiring a Marketing Executive for a well-established and expanding retail company located in County Mayo. This full-time permanent role offers a competitive salary tailored to experience. This role is ideal for a creative, commercially aware marketing professional with a strong background in retail, digital marketing, e-commerce, and hands-on expertise with Shopify.

Key Responsibilities

• Oversee and maintain the company Shopify e-commerce platform.
• Plan and execute marketing campaigns aimed at boosting brand visibility and sales figures.
• Manage product listings, online promotions, website content, and merchandising strategies.
• Produce compelling content for social media channels, websites, and email marketing efforts.
• Administer digital ad campaigns across platforms such as Google and Meta.
• Support search engine optimization initiatives to raise organic website traffic and enhance discoverability.
• Evaluate website performance, sales data, and conversion rates to inform strategy.
• Utilize tools like Shopify Analytics and Google Analytics to monitor results and pinpoint growth opportunities.
• Coordinate seasonal promotions, campaigns, and new product introductions.
• Direct email marketing and customer engagement activities.
• Collaborate closely with management and retail staff to align sales and marketing goals.
• Continuously assess competitor strategies, retail trends, and changes within the e-commerce landscape.

Candidate Requirements

• Prior experience in a marketing, digital marketing, or e-commerce role.
• Background in retail or e-commerce environments is strongly preferred.
• Proven proficiency with Shopify platform management.
• Solid understanding of social media marketing and digital advertising.
• Familiarity with Google Ads, Meta Ads, SEO techniques, and email marketing is a plus.
• Strong content creation skills including copywriting.
• Good analytical abilities combined with commercial insight.
• Excellent communication and organizational capabilities.
• Adept at handling multiple projects and prioritizing effectively.
• Innovative, proactive, and results-oriented mindset.

What We Offer

• Competitive remuneration based on your experience.
• Permanent, full-time employment.
• Opportunity to be part of a growing Mayo-based business.
• A multi-faceted role that spans marketing, retail, digital, and e-commerce tasks.
• Strong prospects for career development and ownership of key marketing projects.