Marketing Executive

Job Overview

We seek a proactive and goal-driven Marketing Executive to spearhead marketing initiatives for our cinema operations. This role focuses on enhancing movie promotions, boosting visitor numbers, crafting local marketing strategies, managing promotional campaigns, and aiding overall business expansion.

Core Duties

• Design and implement marketing plans aimed at increasing audience attendance, ticket sales, and overall revenue.
• Develop localized marketing campaigns tailored to movie premieres, discounts, events, and exclusive screenings.
• Forge partnerships with local enterprises, educational institutions, and corporate entities for promotional collaborations.
• Oversee and promote campaigns involving offers, events, and customer engagement programs.
• Coordinate with internal teams and external vendors to ensure smooth execution of marketing and promotional activities.
• Assist in social media and digital marketing efforts by crafting promotional content and managing campaigns.
• Track competitor activities, market trends, consumer preferences, and promotional strategies.
• Identify and pursue novel marketing opportunities to increase cinema profile and customer reach.
• Maintain consistent communication with business partners, vendors, and promotional associates.
• Compile basic marketing reports and provide updates about campaign outcomes to management.
• Ensure marketing initiatives adhere to budgetary constraints and schedules.
• Support branding efforts, including promotional displays, banners, standees, and related materials.
• Perform any additional business, marketing, or operational tasks as assigned by senior management.

Candidate Profile

• Graduate degree in Marketing, Business Administration, or a relevant discipline.
• Preferably 1 to 3 years of experience in marketing, sales, business development, or within the Cinema, Entertainment, Retail, Hospitality, or FMCG sectors.
• Effective communication and strong interpersonal abilities.
• Excellent follow-up skills and capability to liaise with diverse teams and partners.
• Innovative mindset for marketing and promotional campaigns.
• Basic familiarity with social media platforms and digital marketing techniques.
• Proficiency with MS Office and Google Workspace applications.
• Ability to work autonomously and collaboratively in a team environment.
• Willingness to undertake local travel to support marketing initiatives.

Additional Details

• Salary range: 18000 to 22000 INR per month.
• The role may require undertaking extra business and marketing tasks as demanded by the Director or Management, aligned with evolving business needs.