Marketing Executive

Role Overview

We seek an energetic Marketing Executive proficient in both on-camera communication and digital content creation. This role involves representing the brand visually and vocally on various social media platforms while also managing the creation and editing of engaging content that effectively portrays our brand identity.

Primary Duties

• Serve as the brand’s primary on-camera representative in social media and marketing campaigns.
• Deliver product demonstrations, brand narratives, customer testimonials, and promotional messaging on camera.
• Establish and maintain a consistent, distinctive brand identity through all content formats.
• Conceptualize, film, and produce short- and long-duration video materials such as Reels, TikToks, YouTube videos, and advertisements.
• Stay updated with current trends, platform-specific video styles, and best practices.
• Create visually appealing posters, social media graphics, banners, and campaign visuals aligned with brand guidelines.
• Work collaboratively to translate marketing briefs into effective visual content.
• Contribute to content planning by suggesting ideas for calendars, campaigns, and creative strategies.
• Monitor content performance metrics including engagement, reach, and conversions, making data-driven adjustments to improve results.

Qualification Criteria

• Between zero to three years of relevant experience in content development, social media marketing, or related fields.
• Confidence and clarity in front of the camera combined with excellent verbal communication abilities.
• Proficient in graphic design software such as Photoshop, Canva, and Illustrator.
• Comprehensive understanding of popular social platforms including Instagram, TikTok, YouTube, and LinkedIn and their content specifications.
• Keen creative insight for narrative construction, visual composition, and trend awareness.
• Capability to independently handle multiple projects and adhere to deadlines.

Additional Assets

• Knowledge or experience in basic motion graphics or animation techniques.
• A personal showcase such as a portfolio, video reel, or social media channel featuring on-camera and editing skills.
• Familiarity with analytic tools to evaluate and measure content effectiveness.

Languages

• Proficient in English (required).
• Proficient in Arabic (required).