Marketing Director

About the Role

Join a prominent privately owned Saudi consumer technology company based in Jiddah, Makkah. This company operates an established national distribution network alongside retail and ecommerce platforms, managing a growing collection of proprietary brands. They also represent significant international device brands across Saudi Arabia. As they expand, they are developing a robust marketing function, and this leadership role offers the opportunity to define and build that capability from scratch.

Role Overview

As the Marketing Director reporting to senior commercial leadership, you will spearhead the marketing function's creation, guiding the business to better understand consumer behavior, make strategic category selections, innovate in product development, and strengthen brand presence. Your mandate spans improving principal brand performance and crafting a scalable system for owned-brand growth. You will oversee the entire process from consumer insight to product launch and commercial scaling, collaborating with sales, distribution, retail, ecommerce, finance, procurement, manufacturers, and agencies.

Responsibilities

• Establish the marketing organization, including processes, agency relations, performance measurement, and capability development.
• Develop consumer, category, and portfolio strategies for both principal and owned brands.
• Identify gaps in the market and convert these into marketable product and brand opportunities.
• Lead product development in partnership with external manufacturers from initial concept through to launch.
• Oversee pricing strategies, assortment, positioning, packaging, and go-to-market plans.
• Drive consumer demand generation through distribution, retail, ecommerce, and key account channels.
• Enhance utilization of consumer and customer data for informed commercial decisions.
• Manage marketing budgets with accountability for returns, revenue growth, and profitability.
• Build and mentor a capable marketing team, and effectively influence senior stakeholders within an entrepreneurial, family-owned business structure.

Requirements

• Proven experience in brand and category marketing within a large, established consumer business.
• Subsequent hands-on experience in regional or owner-led businesses where you directly contributed to building or transforming brands.
• Demonstrable ownership of the full brand journey: from consumer insight to product development, pricing, launch, distribution, and scaling.
• Experience with P&L responsibility, revenue management, gross margin analysis, or category commercial accountability.
• Familiarity with multiple sales channels, including distribution, wholesale, retail, key accounts, and ecommerce.
• Exposure to private label management, owned brands, contract manufacturing, or partnerships with external product development entities.
• Awareness of the Saudi or GCC markets and an understanding of local consumer behavior and channel dynamics.
• Track record of establishing teams and operational processes without reliance on extensive multinational company structures.
• Ability to make hands-on decisions in uncertain environments while gaining trust and influence among commercial stakeholders.

Preferred Profile

The ideal candidate has foundational training in disciplined marketing from a strong consumer-focused corporation but has since succeeded in more resource-constrained, market-driven environments. They have proven they can convert market opportunities into successful products and brands, ultimately driving commercial success independently.