Marketing Development Representative (MDR)

About Humanforce

Humanforce is dedicated to simplifying work and improving life for frontline and flexible workforces. Established in 2002, the company offers a market-leading human capital management (HCM) suite, encompassing Workforce Management, HR, Talent, Payroll, and Wellbeing functionalities. Serving over 2,300 clients and nearly 1 million employees across 30+ countries, Humanforce supports industries including aged care, healthcare, education, hospitality, retail, and government. With offices in Australia, New Zealand, UK, North America, and the Philippines, the firm emphasizes delivering exceptional employee experiences and connecting global talent with business growth.

Humanforce is advancing as an AI-native organization, fundamentally reimagining work processes, product development, decision-making, customer service, and scaling impact through AI integration rather than incremental changes. This transformational approach targets reshaping workflows and productivity in a fast-evolving environment.

Role Overview

We seek a motivated and personable early-career professional to join as a Marketing Development Representative. This role focuses on engaging with customers, leveraging curiosity about technology, and establishing a foundation in sales and marketing. Candidates should be self-driven, organized, and energetic, thriving in a fast-paced setting with measurable outcomes, and adept at independently initiating and advancing leads through the sales funnel.

Key Responsibilities

• Manage inbound lead qualification, prioritizing and routing leads matching the ideal customer profile within global markets.
• Optimize lead-to-opportunity conversion in adherence to company targets and service level agreements (SLAs).
• Utilize tools like HubSpot, Lusha, Clay, and ZoomInfo for lead validation and enrichment.
• Conduct detailed initial discovery to assess prospect needs, challenges, and business suitability, including leading qualification-stage product presentations.
• Ensure rapid response to inbound leads within SLAs to improve speed-to-lead.
• Allocate qualified leads appropriately by sales ownership, customer segment, or region, distinguishing new logos from upsell and existing customer leads.
• Maintain up-to-date CRM records and prospecting data for pipeline accuracy and integrity.
• Collaborate closely with sales and marketing teams to support campaign planning, lead generation, and follow-up efforts, acting as the liaison between departments.
• Monitor and report on lead quality, campaign effectiveness, and routing accuracy, escalating issues promptly and delivering weekly data-driven insights.
• Design, implement, and optimize email nurture programs and multi-touch outreach sequences to actively engage prospects and promote sales readiness.
• Continuously improve processes and workflows with a systems thinking approach, integrating new tools including AI to enhance prospecting efficiency.

Candidate Profile

• Experience with CRM systems, particularly HubSpot.
• Familiarity with lead enrichment platforms such as Lusha, Clay, or ZoomInfo.
• Ability to design and iterate on lead qualification processes and workflows.
• Keen interest in B2B SaaS sales and marketing dynamics and understanding of buyer behavior.
• Strong communication skills, able to build rapport and convey value propositions clearly and confidently.
• Data-oriented mindset with analytical skills to prioritize leads effectively and meet targets.
• Proactive, motivated to meet performance goals and adaptable to fast-changing priorities.
• Collaborative spirit that enhances team performance across Sales, Marketing, and Revenue Operations.
• Positive attitude, high energy, and committed work ethic.
• Tertiary educational qualification is required.

Desirable Qualifications

• Sales experience in a B2B context, preferably within SaaS.
• Understanding of or experience with workforce management, HR, or payroll technologies.

Company Culture and Values

• Boldness in action
• Full commitment
• Customer centricity
• Integrity and follow-through
• Human kindness and respect

Workplace Flexibility and Benefits

Humanforce promotes flexibility with their Flex@HF approach, encouraging employees to choose when and where they work. The hybrid workplace model requires a minimum of two days per week in-office to foster team collaboration.

• Flexible working environment
• Opportunities in a rapidly growing global tech company
• Focus on continuous learning and professional development
• Generous employee referral program
• Paid parental leave: 12 weeks primary carer, 4 weeks secondary carer
• Four additional days of leave for personal wellbeing
• Employee Assistance Program
• Reward and recognition programs with points to spend
• Access to financial wellbeing tools, including earned wage access and retail perks
• Supportive and engaging workplace culture dedicated to improving the world of work

Location Requirement

Candidates must be based in Sydney, New South Wales to align closely with the acquisition marketing team.

Diversity and Inclusion

Humanforce values diversity and inclusivity, encouraging applicants from all backgrounds, including varying cultures, ages, genders, neurodiverse individuals, religions, sexual orientations, and experience levels.