Marketing & Content Executive

About the Company

HIDDEN is a distinguished creative studio based in Singapore that specializes in developing and delivering immersive, real-world experiences. Collaborating with prominent global brands and venues such as Hasbro, The Conan Doyle Estate, Capitaland, Jewel Changi Airport, National Gallery Singapore, and Suntec City, the studio has earned industry acclaim. With operations extending to New Zealand, HIDDEN has engaged over 100,000 participants and is actively expanding its portfolio of owned and licensed experiences with ambitions for global reach.

Role Overview

We are seeking a Marketing & Content Executive to enhance our social media presence, content creation, influencer collaborations, and management of online sales channels. This hands-on position will primarily focus on elevating both B2C and B2B outreach via platforms such as Instagram, LinkedIn, and TikTok, alongside coordinating the launch and ongoing management of experiences on Online Travel Agencies (OTAs) and other distribution platforms. The ideal candidate will be proactive, highly organized, and adept at managing multiple projects and partnerships effectively.

Key Responsibilities

• Assist in planning and implementing social media content calendars across multiple platforms including Instagram, LinkedIn, and TikTok.
• Conduct research to generate content ideas, track social media trends, and identify relevant topics for engagement.
• Develop and tailor marketing content suitable for social media, emails, websites, and other customer interactions.
• Create and edit engaging short-form video content.
• Identify and engage relevant influencers, content creators, and potential brand partners.
• Monitor and analyze social media and content performance to enhance reach, engagement, and brand development.
• Manage communications, briefs, timelines, deliverables, and agreements with influencers, creators, and freelancers.
• Support HIDDEN’s LinkedIn presence and B2B content around corporate experiences, case studies, and client success stories.
• Collaborate with the sales team to develop and adapt B2B marketing collateral.
• Support the launch of new experiences across OTAs and ticketing platforms by managing product listings, images, pricing, ticket details and customer information.
• Maintain ongoing communication and coordination with OTA and distribution partners.

Candidate Profile

The ideal candidate will exhibit initiative, reliability, and a strong sense of ownership in their work. Organizational skills and meticulous attention to detail are essential. Comfort in working under fast-paced conditions with multiple shifting priorities is required, alongside strong communication capabilities when liaising with influencers, freelancers, partners, and colleagues.

Qualifications and Requirements

• 1 to 3 years of practical experience in marketing, social media, content marketing, or comparable roles involving direct content creation and management.
• Excellent command of written English with the ability to tailor messaging for diverse audiences and platforms.
• Proficiency with Instagram, LinkedIn, TikTok, and understanding of current social media formats and trends.
• Strong research abilities, particularly for creator discovery, content opportunities, and partnership development.
• Excellent organizational skills and a keen eye for detail.
• Ability to take initiative and quickly adapt to evolving priorities.
• Basic design skills, familiarity with Canva, and experience in video editing.
• Diploma or degree in Marketing, Business, or related disciplines is advantageous; however, demonstrable experience and real-world skills are prioritized.

Benefits

• Meaningful responsibility with opportunities to see your efforts directly implemented.
• Hands-on involvement with social media strategy, influencer collaborations, content development, B2B marketing, and online distribution management.
• Exposure to multiple facets of the business with prospects for specialization and growth.
• Career advancement and progression opportunities.
• Two days per week work-from-home flexibility.
• Complimentary access to company experiences and events.
• 15 days of paid annual leave.