Marketing Associate

Overview

Alan Scott Upnup Life is seeking a Marketing Associate to lead marketing and growth initiatives for its SaaS product aimed at local businesses, MSMEs, and SMBs. The role demands strategic planning and execution across multiple channels to drive customer acquisition and optimize sales funnels in a fast-paced startup environment.

Key Responsibilities

• Take full ownership of marketing and growth for UpnUps SaaS platform targeting local and small to medium enterprises.
• Design and implement customer acquisition strategies utilizing digital marketing, outbound efforts, partnerships, content creation, and other suitable channels.
• Gain deep understanding of target customers’ needs and challenges to craft impactful marketing campaigns.
• Optimize the customer journey and conversion funnel from lead generation through demo, pilot, to fully paid users.
• Conduct experiments with messaging, offers, channels, and campaigns to identify the most effective acquisition drivers.
• Collaborate closely with sales and product teams to enhance conversion rates and customer feedback processes.
• Monitor critical metrics such as customer acquisition cost (CAC), cost per lead (CPL), conversion ratios, sales pipeline, and revenue impact.
• Actively drive growth strategies beyond standard marketing tasks, fostering innovation and accountability.

Candidate Profile

• 2 to 5 years of experience in SaaS, B2B, or growth marketing roles.
• Experience marketing or selling SaaS products to local businesses, MSMEs, SMBs, or traditional offline enterprises is highly desirable.
• Proven track record of running campaigns with measurable customer acquisition success.
• Strong expertise in B2B lead generation, performance marketing, content marketing, outbound sales, and funnel optimization.
• Adept at navigating ambiguity and taking initiative in early-stage startup settings.
• Data-oriented, experimental mindset with focus on generating revenue rather than vanity metrics.
• Excellent communication skills and ability to deeply understand customer needs.
• Additional advantage for candidates with experience in domains such as security, facility management, workforce management, HR technology, or other SMB-related SaaS sectors.